Paris Baguette Singapore, owned by South Korean food and beverage giant SPC Group, today announced its expansion into Malaysia through a joint venture with Berjaya Food Bhd. With the first Paris Baguette store scheduled to open in the country by end 2022, the joint venture continues the global bakery chain’s expansion into Southeast Asia, making Malaysia its fifth market in the region, and eighth globally.
“Our mission is to create happiness in every bite, and we look forward to bringing Paris Baguette cafes to local consumers here, where they can bond over good food and great conversations,” said Mr. Hur Jin-Soo, President of SPC Group who overseas Paris Baguette’s global business unit. “Malaysia presents an exciting opportunity for our brand as we enter a new decade of Paris Baguette in Southeast Asia, and further strengthens our growing presence in the region.”
“We are certain their best-in-class bakery products will enhance our overall offerings of the group, as we continue to build on our aspiration to be a global, diversified, and holistic food group,” stated Dato’ Sydney Quays, Group CEO, Berjaya Food Bhd. “I believe that with the opening of the Paris Baguette bakeries in Malaysia, customers will be able to enjoy delicious European-inspired baked products along with full meal options, and a variety of cakes. With that in mind, we plan to open at least 5 outlets a year with the first outlet targeted around the end of this year.”
Since its first fast-casual bakery café opened in South Korea in 1988, Paris Baguette has remained true to the spirit of Sangmidang, which is not to leave a single piece of bread unchecked. The number one bakery in Korea today, Paris Baguette is inspired to create a new “bakery culture” for everyone to enjoy bread any time at anywhere of their day.
Fans can look forward to enjoying the international chain’s French-inspired baked goods when the first Paris Baguette store debuts in Kuala Lumpur by the end of the year, with four more outlets expected to open in more cities in 2023.
Under the joint venture, Paris Baguette will drive product research and development, as well as share operational know-how, staff training and offer technical assistance to support the set up and running of new outlets in Malaysia. Managing the day-to-day operations of stores, Berjaya Food will focus on ensuring the quality of all goods and services, maintaining food safety standards as well as marketing and growing the brand locally.