Ximple, a Singapore-based e-commerce platform specialising in fully circular purchase practices for home appliances and consumer electronics, has expanded its services to the Malaysian market.
In championing the “Shop, Own and Dispose” cycle, Ximple integrates smart technology into its e-commerce system to promote a circular lifestyle through the re-trading of technological goods. A one-stop platform for more conscious and responsible consumption of electronics, Ximple allows consumers to purchase their devices and appliances at wholesale prices from various collaborative partners. Consumers will then also have access to comprehensive after-sales services like rental, refurbishment, buyback, and disposal options at the end of a product’s life cycle.
Ximple comes with a social shopping tool that allows users to connect via wishlist sharing, as well as price comparison and community product review functions to make wiser, more informed purchasing decisions without having to spend hours researching.
The platform also advocates paper-free cloud storage of all receipts and invoices, thus eliminating lost warranty card issues and enabling users to easily track their warranty information. This can be retrieved in a matter of minutes by logging in through its website and mobile application.
The market expansion is strengthened through collaborations with strategic partners like Fictron, APR, Home+, See Media, and TBM.
“Our strategic partners in Malaysia are the pivotal pillars to our expansion into this new market, owing to their local expertise and services. We are beyond grateful for these collaborations as our partners also share a similar vision in encouraging circular purchasing practices among Malaysian consumers, further creating an environmentally-conscious community,” said Wong Wai Jeat, CEO and Founder of Ximple.
Apart from catering to consumers, Ximple offers business-to-business solutions to support companies locally. Solutions include developing marketing strategies that best fit unique business models and sharing consumer feedback to gather tailored behaviour-driven insights which will ultimately improve business performance. Through the platform, local merchants are fitted to operate seamlessly with multifarious business management tools, ranging from inventory and supplier management to point-of-sale systems.
A Sustainable E-Commerce Ecosystem For Locals
Hundreds of thousands of tonnes of e-waste end up in landfills in Malaysia every year, according to the Department of Environment (DOE). While e-waste is the world’s fastest-growing domestic waste stream, only 17.4% of the waste was put into recycling in 2019.
“With improper e-waste management remaining a challenging puzzle to unravel, we believe prolonging a product’s life cycle will preclude it from becoming waste, while simultaneously catering to a growing interest in conscious consumption. Through a re-commerce marketplace such as Ximple, users can give old items a new life by reselling their product or buying from another seller, allowing consumers to optimise their product ownership and drive sustainable purchasing practices at the same time,” added Wai Jeat.
Beyond reviving a product’s life cycle and adding value to a pre-owned item for the next owner, Ximple also collaborates with refurbished partners, non-profit organisations and charities in the local level to provide refurbished laptops and mobiles to people in need.
Ximple’s upcoming plans to support this expansion involve the Malaysian launch of Xircle, a membership programme that aims to foster an eco-friendly community and reward them with exclusive deals, discounts and referral incentives.
Among its regional peers, Ximple is currently the first e-commerce site to specialise in offering a fully circular business model through a “Shop, Own, and Dispose” experience, with the platform welcoming over 55,000 visitors every month and gaining traction from over 1,400 brands offering more than 77,000 products. To date, Ximple has raised a total of US$1.7 million in funding.
