Berjaya Food will be partnering via its wholly-owned entity Country Farms with Growthwell Foods a tech startup from Singapore to exclusively distribute plant-based food products in Malaysia.
The partnership will grant Country Farms Group’s Country Farm Organics Sdn. Bhd. exclusive rights to Growthwell Foods’ HAPPIEE! plant-based product portfolio.
The branded plant-based food products will be available at selected AEON supermarket outlets in West Malaysia by the end of June 2022 and will also partner with iconic restaurants and eateries within the region to roll out special dishes made from plant-based food products. With more Malaysians choosing to adopt veganism, vegetarianism, or flexitarian diets due to a growing desire to improve their health and well-being, the demand for plant-based alternatives in food and beverage continues to rise. HAPPIEE! plant-based food is well positioned to meet the needs of consumers, demonstrating that highly nutritious plant-based food can be readily available and enjoyed from the comfort of their own homes,” said Louis Kho, Group Managing Director and CEO of the Country Farms Group.
“Malaysians are becoming more interested in exploring plant-based alternatives due to health and/or environmental reasons. This is a tremendous opportunity for Growthwell Foods to make plant-based nutrition more accessible to support the pursuit of a more sustainable lifestyle.” said Manuel Bossi, Group CEO of Growthwell Foods.
The brand features a seafood line made from Konjac; an ingredient naturally free from cholesterol, high in fiber, and low in calories that will also lower blood sugar levels and reduce cholesterol levels, and a range of soy-based chicken that emulates the taste and texture typical of chicken meat.