Lazada today announced its new brand proposition, Add to Cart. Add to Life., alongside the launch of LazLive+, a curated interactive live content series that brings together recognisable, authentic and trusted experts to share fresh tips and skills with shoppers.
With the increase in adoption of eCommerce across Southeast Asia since the onset of the pandemic, online shopping has since integrated itself into consumers’ everyday lives. Shoppers now head to eCommerce platforms for exciting and entertaining content and seek out the latest fashion and beauty trending assortment. Recognising that shoppers are no longer just buying products for functional uses, Add to Cart. Add to Life. reflects the brand’s belief that eCommerce can add to the lives of consumers by inspiring meaningful connections and memorable experiences with their purchases.
LazLive+ episodes connect shoppers with new ideas and experts from all walks of life, through cooking demonstrations, styling know-how, gaming tips, fitness motivation and more. From 25 to 29 July, 9pm to 10pm daily, shoppers can tune in to the series to interact with their favourite local key opinion leaders including Malaysian celebrity chef Sherson Lian who will add flavour to life, beauty guru Tasnim Shah who will add joy to life, gaming champion Jaasuzuran who will add adventure to life, fitness master Jordan Yeoh who will add power to life, and well-loved female pop group sensation Dolla that will add music to life, real-time through the voting and chat functions. Coupled with exclusive deals and entertainment that Lazada brings to the fingertips, shoppers can also create more fulfilling moments, big and small, that will enrich their lives and those around them.
“As Southeast Asians continue to add to cart, we want to be that bridge that connects our customers to opportunities that add to life. For us, it’s not just about buying a pan; it’s about owning a pan to add amazing flavours to a delicious meal for loved ones. Likewise, it’s not just about buying a skipping rope; it’s about adding fitness and health to one’s daily routine. Whether it’s a new hobby, honing a skill, creating a more comfortable home or a new look with a style makeover, every product on Lazada has the potential to be the launchpad for enhancing abilities and value-adding to our consumers’ lives,” said Marcus Chew, Chief Marketing Officer, Lazada Group. “LazLive+ will also be a great source of inspiration for shoppers with its unique blend of shoppertainment and shop-spiration content, that will enable consumers to discover and unlock new passions and possibilities in their lives, thanks to the experts.”
Lazada’s latest brand campaign will run across Malaysia, Indonesia, the Philippines, Singapore, Thailand and Vietnam starting today, with a 30-second film, out-of-home, a series of key visuals, influencer engagement, topical social media activation, and other creative executions.
