Celcom Business: Empowering SMEs Through Digitalisation

With in-store transactions and in-person meetups having become more restricted during the pandemic, businesses needed to move online in order to continue operating. Even after movement restrictions have been relaxed as the world moved on to the endemic phase of COVID-19, consumers have adapted to the more digital world.

Such tools and technology include high-speed Internet; marketing tools such as social media and/or online store platforms; and live feeds where customers can transact, interact online, and get goods and services delivered directly to their doorsteps in a shorter time frame.

When it comes to the back end, digitalisation is even more important to increase efficiency and optimise costs; for instance, by using accessible cloud solutions and services to help businesses with cybersecurity, manage workflow, access data, and consolidate key applications for business advantages and continuity.

All these technologies work best when enabled by always on connectivity. In today’s global environment, many SMEs are not tied to the typical office settings, nor are their markets limited to specific locations and countries. Smaller enterprises might even use mobile connectivity services for just about every aspect of their business; e.g. to access cloud services for payroll/financial management or data storage, engage customers through telephony and online communication facilities, or update their online storefront and social media pages. When customer engagement happens online across the workforce and in real-time, such as sales personnel updating new prospects and closing deals, it is important to have stable Internet connectivity to support business communications and get up-to-date news from employees.

For SMEs with hybrid business models and models reliant on physical facilities, having ultra-fast, secure, and reliable connectivity is a key business success factor. Be it Internet connectivity or data connectivity between their headquarters, branches, warehouses etc., modern SMEs need to exchange real-time data (e.g. production, inventory, logistics, sales, after sales) amongst their employees, business partners, and customers.

This is where Celcom Business is the trusted partner for businesses of all sizes– by bringing together the best in networks, technologies, and world-class solutions partners, so that they can stay ahead in today’s everchanging world. The company aims to help SMEs ‘connect the digital dots’ and leverage digital technologies to leapfrog into the digital ecosystem.

Being one of the nation’s most reliable mobile telecommunication companies, it is no surprise that Celcom offers high speed mobile and Internet connectivity as well as other ICT solutions.

As a trusted partner, Celcom Business helps to accelerate businesses through digital transformation, secure their critical systems, and most importantly, keep their businesses running smoothly and efficiently with robust and reliable connectivity, so that they can focus on what’s important to their businesses.

Aiming to help businesses keep growing and adapting to market challenges, Celcom Business offers a comprehensive range of business solutions and services covering connectivity, cloud, productivity, marketing, payment, and smart solutions to help SMEs enhance their businesses’ capabilities.

“Celcom Business is here to help make the journey together with you; to fulfill your needs and the needs of your customers. We aim to simplify the digital transformation process for SMEs, so that you can easily understand how digital transformation can have a positive impact on your business, and then implement it smoothly. Regardless of what sector your business is in, Celcom Business aims to help your business grow bigger and better by increasing your efficiency with our tailor-made solutions,” Celcom Axiata Berhad Chief Operations Officer (Technology) & Chief Enterprise Business Officer, Afizulazha Abdullah said.

Afizulazha Abdullah, Chief Operations Officer (Technology) & Chief Enterprise Business Officer, Celcom Axiata Berhad

Celcom Business’s wide range of products and services empower SMEs to digitally transform and optimise their business operations with simplicity, flexibility, and affordability. Celcom Business Suite™, for instance, offers multiple digital solutions for SMEs such as cloud-based electronic point-of-sale (POS) systems, electronic payment, and digital marketing solutions, as well as additional productivity tools such as tablet computers and Microsoft Office 365 subscriptions. This comprehensive end-to-end suite of solutions is tailored to simplify the digitalisation of smaller-scale businesses.

Helping SME businesses transform and lay a digitally strong foundation for future growth together entails more than technological tools, Afizulazha noted.

Digital transformation can be a daunting thought for many SMEs, both in terms of cost and in terms of complexity. SMEs need solutions that help improve business efficiency and productivity with ease and simplicity, as well as cost-effective plans and offers to rapidly transform and optimise business operations.

Celcom Business has partnered with the Ministry of Finance to help more business owners adopt digitalisation and accelerate the growth of their businesses via PENJANA financing. Through this partnership, SMEs can enjoy 30% discounts or savings of up to RM3000 for business solutions subscriptions with Celcom Business Suite™.

For larger enterprises, Afizulazha pointed out that Celcom Business also offers best-in-class mobile and internet connectivity, marketing and productivity solutions, cloud services, cybersecurity, and other network-connectivity solutions such as virtual private networking (VPN) and managed software-defined networking in a wide area network (SD-WAN) services. All Celcom Business digital and connectivity services are provided with high standard SLAs – a commitment to excellence, and to its customers’ business continuity.

SMEs looking to embark on their digitalisation journey with Celcom Business can visit the Celcom outlets or connect directly with the Celcom Business Channel Managers.

For more information on Celcom Business, click here

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