GroupM Promotes Ji Young Jung To Head Of Xaxis South Korea

Ji Young Jung

Xaxis, GroupM’s outcome media specialist, has expanded Ji Young Jung’s role to head up Xaxis South Korea. Ji Young joined Xaxis South Korea in summer 2019 and having successfully driven advertising operations as a Programmatic Trading Lead, will now lead the vision, strategic direction and continued growth of the Xaxis business as a country head.

Ji Young brings hands-on experience of both the buy and sell sides of programmatic advertising and previously to Xaxis, spent several years at companies such as The Trade Desk and A1 Media Group. Ji Young will take over the role from Junsu Bae, who has been elevated to the position of Head of Digital Investment, GroupM South Korea.

As part of GroupM’s overall strategy for growth, combined with her previous successes, Ji Young will be leading her team towards Xaxis’ vision of scaling up and optimising their performance and digital offerings across Asia-Pacific.

Junsu Bae, Head of Digital Investment at GroupM South Korea, added, “Since joining in 2019 Ji Young has created a remarkable imprint on the programmatic advertising industry in South Korea. She has shown time and again her ability to create successful business outcomes for Xaxis and our clients, and I’m delighted to be working alongside her when developing and launching future GroupM products in South Korea.”

Ji Young’s passion for developing the programmatic advertising landscape in South Korea centers around helping the country’s leading brands and advertisers navigate an evolving landscape, all the while bringing in ever-stronger results from their media investments. Reflecting on her own appointment, Ji Young said, “I’m excited for this next chapter in my journey with Xaxis. There are so many opportunities to grow the programmatic landscape in South Korea, and with our blend of innovative AI technology, cross-channel solutions and a wealth of programmatic expertise for our clients to tap into, we’re in a perfect position to lead this charge.”

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