The Seoul Metropolitan Government and Seoul Tourism Organization (STO) are inviting Malaysians to visit the city with a roadshow held in Kuala Lumpur, themed ‘Soulful Seoul Night’.
The ‘Soulful Seoul Night’ featured a program including the Seoul Travel Mart, which is a business matching event for Korean sellers and local buyers; the introduction of Seoul’s tourism infrastructure as well as a K-pop performance by HOOK, a popular dance group that had appeared on the famous Korean TV show, Street Woman Fighter.
According to STO, Southeast Asian countries contribute to strong inbound tourism for South Korea. The number of Southeast Asian tourists visiting South Korea increased by about 60 percent over a five-year period (2015 – 2019) before the pandemic. Southeast Asian countries also topped the list of countries surveyed in 2021 that was shown to have the greatest number of potential tourists planning to visit South Korea. Among them, Malaysia showed a continuous growth trend in the number of inbound tourists to South Korea, steadily ranking within the top 10 prior to the pandemic. The dominance of group tours and a high level of interest in K-beauty, K-fashion, and K-pop make Malaysia an attractive target for STO to promote Seoul.
Global Marketing Team Director of the Seoul Tourism Organization, Haeyjin Lee, said, “Through the Soulful Seoul Night campaign, we will promote Seoul’s attractive tourism content to representatives from the Malaysian tourism industry and work to reinvigorate tourism business between Malaysia and Seoul, to proactively meet the global tourism demand, starting with Southeast Asia.”
In addition, STO will also organise a consumer activity in August themed ‘Finding Your Soul in Seoul’, which is a joint-marketing campaign with Klook.
