Petronas has retained its position as Malaysia’s most valuable brand for the 2th consecutive year, with its brand value rising strongly by 13% to US$13.6 billion, according to a new report from a leading brand valuation consultancy,
Brand Finance
The brand value of Petronas is worth just over three times as much as the second-ranked Malaysian brand, Genting (brand value up 44% to US$4.5 billion).
The brand values of many big Malaysian brands have returned to growth as the nation looks beyond the pandemic, with Malaysia’s 100 most valuable brands worth 21% (US$ 9.3 billion) more in 2022 (US$53.7 billion) than they were worth in 2021 (US$44.4 billion).
Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the world’s biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries. Indonesia’s top 100 most valuable and strongest brands are included in the annual Brand Finance Malaysia 100 2022 ranking.
Alex Haigh, Managing Director, Asia Pacific commented: “Top performing brands in the oil and gas, banking and telecommunications sector including Petronas, Maybank, and Affin Bank continue to innovate using digital transformation and are making up for losses incurred during the COVID-19 pandemic, gearing up and enhancing customer acquisition and engagement.”
Petronas brand value growth is correlated with their sustainability agenda and increased demand for their core products.
The brand is fully committed to remain disciplined in its delivery of its Three-Pronged Growth Strategy, strengthening its core and growth portfolio while investing for the future and resolute in its efforts to achieve the goal of net zero carbon emissions by 2050.
As the energy transition unfolds, Petronas continues to seize the attractive opportunities and recently introduced a new entity, Gentari Sdn Bhd which aims to accelerate the adoption and commercialisation of clean energy, by offering a suite of renewable energy, hydrogen and green mobility solutions that are safe, responsible, cost-optimised and emissions-abated via an integrated approach across the clean energy value chain for customers globally.