The Genting brand (brand value 44% up to US$4.5 billion) has achieved strong growth following the removal of pandemic-related constraints.
The brand is placing greater emphasis on maximising its overall operational efficiency by intensifying performance, optimising its databases, the quality of its services and its marketing strategy with the ultimate goal to elevate customer experience.
Looking ahead, Genting has further opportunities for growth as its major operations in Singapore and Malaysia become more accessible to more tourists, especially from mainland Asia.
Airlines are bouncing back
AirAsia (brand value up 18% to US$1.4 billion) retains the 9th position in the 100 most valuable brands 2022 far away from the second and last airline company included in the ranking, Malaysia Airlines (brand value up 15% to US$200 million) which rank 44 this year, one position higher.
Revenues was significantly increased for AirAsia Aviation Group (AAAGL), a subsidiary of Capital A (formerly known as AirAsia Group), in Q1 attributed to improved demand and further easing travel restrictions across the key markets in the region. The brand has had a shake-up with new management and plans to diversify its business during 2022 especially since the recent launch of the AirAsia Super App.
Maybank is Malaysia’s strongest brand with AAA ranking
In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors.
According to these criteria, Maybank (brand value up 7% to US$3.9 billion) is Malaysia’s strongest brand, with a Brand Strength Index (BSI) of 89.1 out of 100 (up by 2.3 points) and a corresponding AAA brand strength rating.
Maybank overtakes Petronas (87.7 out of 100) in the strength ranking in 2021 and DiGi (79.2 out of 100).
Maybank, aims to accelerate its growth post COVID-19 and entrench its position among the leading financial services groups in the region with specific focus on enhancing digital capabilities, discovering new value drivers for business growth besides championing sustainable practices.
