Following the announcement of its first venture-building initiative in edutech in June, Maxis has now taken a significant stake in Malaysian-based retail analytics startup, ComeBy, in a bid to empower innovation and digitalisation in the retail industry. The initiative is part of Maxis’ commitment to corporate venture building and its overall strategy to invest in and grow tech-driven startups and companies.
ComeBy provides offline retailers insights into their shoppers’ individual preferences before the point of checkout. By utilising a combination of active and passive tracking, the company increases in-store engagement and optimizes in-store sales, remarketing, and merchandising.
ComeBy has commenced pilots with several popular retail partners, including Senheng, and welcomes interested retailers to visit their website at ComeBy.io.
“In addition to the financial investment which will help us expand our team and scale more quickly, we are excited to be able to tap into Maxis’ own extensive network of retail partners, as well as its vast tech resources,” said Barry Ooi, Co-Founder of ComeBy.
