The Communication Ministry organised DE Dagang Campaign which aimed to offer low price goods for Malaysian consumers and saw 17 e-commerce from both local and international service providers.
The campaign which is scheduled to kick start from now till December 2022 has platforms such as Bizapp, InstanteStore, Jocom, Kravve, Kumoten, Lokein.com, Maybank, Rtist, SiteGiant, Wonderfly, and bigger players like Fave, FoodPanda, Grab, Lazada, OYO Hospitality, Shopee, and TikTok all committing to offer cheaper products supporting the Government in its fight against inflation.
Apart from goods, the campaign is looking to attract entrepreneurs to target sectors such as halal products, agricultural products, and Malaysian Made products and help potential Malaysian manufactured goods to be recognised for exporting.
According to Communication Minister Tan Sri Annuar Musa, the campaign is expected to benefit 100,000 local businesses, with 30,000 of those being new businesses. The target Gross Sales (GMV) is expected to exceed RM1.5 billion through 5 million transactions. The programme collaboratively with the Digital Platform Partners will also channel benefits and support finance worth RM300 million to local businesses through various e-Commerce and e-Payment.
