Ikano Insight Appoints ST Chua As Its Regional Director In SEA

Following the recent incorporation of Ikano Insight Malaysia, ST Chua has been appointed as Regional Business Director SEA based in their Kuala Lumpur regional head office. 

Ikano Insight specialises in advanced retail and sustainability analytics, supporting businesses such as IKEA for over 10 years. Working across Malaysia, Singapore,  Thailand and Philippines, Ikano Insight harnesses data, technology and advanced analytics to deliver actionable insights to businesses looking to unlock the value in their data. 

ST Chua brings just the right digital transformation experience to this role, with his background as a corporate venture specialist. Prior to this role, he was heading PETRONAS Dagangan’s digital transformation “SWAT team” TipTop, where his achievements included streamlining maintenance processes to significantly reduce equipment downtime at retail fuel stations nationwide, and introducing an internal super app for dealers across 1060 stations. Before PETRONAS, he was instrumental in the setting up of Sunway’s Corporate Venture Capital arms, Sunway Ventures, and Sun SEA Capital.  

ST possesses a wealth of business growth experience having developed a multi-million-dollar international e-commerce business, and is a co-founder of multiple ventures, including FMCG distribution, a predictive analytics company and a financial tech startup. He enjoys mentoring startups and frequently speaks at technology-related events. He holds an MBA from INSEAD, France. 

ST Chua said, “I am very excited to be joining Ikano Insight at this point of exceptional growth for them in our region. Their data transformation and analytics capabilities are  delivering value to businesses world-wide, and I’m looking forward to helping them  make a real difference to organisations here in Southeast Asia.” 

Part of Ikano Group, Ikano Insight, head-quartered in London UK is a global insight and analytics agency, rapidly expanding their capability in the SEA region, having recently assisted with the launch of the world’s largest IKEA store in Pasay City,  Philippines. Their most recent innovation has been the use of consumer location analytics to understand the post-COVID shopping and migration patterns of consumers to retail stores and shopping centres. 

ST Chua will join Ikano Insight’s local team of data scientists and data/technology consultants, forging new relationships with businesses across Southeast Asia,  specifically offering analytics, AI, and machine learning capabilities, assisting with business intelligence solutions that can drive cutting-edge growth. 

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