In support of Susan G. Komen breast cancer organisation in the United States, Zenith introduces a special edition Chronomaster Original Pink, available only during Breast Cancer Awareness Month in October and with a portion of sales proceeds directly benefitting the organisation.
For many years, the watchmaker has been working to raise awareness about breast cancer, the indiscriminate disease that affects one in every eight women and impacts countless lives around the world. Whether it’s via education and promoting the practice of screening or supporting organisations that are ceaselessly searching for a cure.
Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Susan’s life, Komen is committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures. Considered the world’s leading non-profit breast cancer organisation, Susan G. Komen’s mission is to rid the world of the disease forever.
The special edition Chronomaster Original Pink is not a limited edition in the traditional numbered sense but will be limited in time. Available only during the annual international Breast Cancer Awareness Month campaign from October 1 to October 31, and exclusively from Zenith’s physical and online boutiques around the world, the Manufacture is doing its part to raise awareness and give back to this noble cause. 20% of the proceeds from the sale of the Chronomaster Original Pink will directly be donated to Susan G. Komen, supporting its efforts to make a positive impact on its community by allowing patients everywhere to live better, longer lives. men over the coming years and look forward to sharing the progress of this partnership built on hope.