Lazada is collaborating with the Malaysian Digital Economy Corporation (MDEC) to drive the Jualan Murah Keluarga Malaysia (JMKM) @ DE Dagang by helping to digitalise and grow the business of 100,000 local MSMEs.
This is part of Program Perdagangan Digital Keluarga Malaysia (DE Dagang), a strategic initiative to spur the country’s economic recovery, while further developing and accelerating the digital economy of Malaysia, especially the DE Dagang key focus sectors; Tourism and Craft, Halal and Agriculture, alongside other relevant sectors. The initiative will also benefit millions of Malaysians in obtaining affordable, value-for-money consumer products and redeem incentive vouchers, such as Free Shipping vouchers, Lazada shopping vouchers, Lazada Bonus and discounts, from September until December.
Lazada’s efforts will contribute toward the DE Dagang objectives of onboarding more new sellers onto the eCommerce platform and e-payment infrastructure, extending strategic support to existing local sellers, and encouraging their participation in commercial campaigns that will help them to increase their sales performance, optimize growth and conversion. Under Lazada University, local sellers can also pick up more online selling skills via the Masterclass and training courses. Beyond this, Lazada will work towards promoting Made in Malaysia products, while uplifting homegrown brands and services offered by local entrepreneurs amongst Malaysian consumers.
