Panasonic Malaysia presented its 45 latest consumer product line-up across 9 categories covering Refrigerators, Water Purifier, Rice Cooker, Washing Machines, Home Showers, TVs, Headphone, Vacuum Cleaners and Ceiling Fan.
This is part of their continuous endeavour to champion solutions that makes people’s lives simpler, safer, healthier, more enjoyable, more connected, and more productive.
Anchored by its new brand action tagline “Create Today. Enrich Tomorrow.”, Panasonic places high emphasis on enriching holistic well-being and helping people live their best lives through beneficial, high-quality products.
“Our long-standing mission established by our founder is that our corporation should contribute to society. This new tagline truly represents our goal to enhance the quality of lives of people around the world every day. We do this through our dedication in creating high-quality products that improve their personal well-being,” said Mr. Keisuke Nishida, Managing Director of Panasonic Malaysia.
With the heightened awareness and need to live healthy lives with a priority on hygiene, Panasonic is making it a point to help Malaysians clean safe, eat safe, drink safe, breathe safe and dress safe. This is a nationwide commitment for Malaysians to “Feel Safe Everyday” anytime and anywhere by relying on Panasonic products that offer 360° protection for the whole family’s wellbeing.
Nishida continued, “Malaysian families across generations have relied on Panasonic as a trusted brand to fulfil their home and lifestyle needs for more than a century now. This speaks volumes to the confidence to have in our brand and is what fuels and inspires us to continue designing the right products and solutions that enrich people’s lives and wellbeing.”
The new products launched recently fall under three areas of wellbeing – Inner, Outer and Spatial Wellbeing.
“Contributing and adding value to the holistic wellbeing of society is the foundation of the new products, Inner Wellbeing” starts from the kitchen through healthy eating while “Outer Wellbeing” focuses on physical hygiene. “Spatial Wellbeing” creates the best experiential and comfortable living atmosphere at home that is safe and clean,” added Nishida.
Inner Wellbeing Via The Kitchen Of Tomorrow
Creating harmony with our mind, body and soul stems from nourishment from food. This is why Panasonic focuses on building the kitchen of tomorrow to inculcate a healthy diet and lifestyle that ultimately contributes to inner wellbeing. As wellness begins with healthy eating, Panasonic believes that a kitchen should comprise of convenient cooking solutions that optimise the storage of fresh produce and ease the cooking processes to support a healthy culinary variety.
Panasonic’s PRIME+ Edition Refrigerator, for example, is a loyal helper in the kitchen for those who wish to pursue a healthy lifestyle. The new refrigerator features PRIME Freeze, an industrial level freezing that freezes food up to 5 times faster than conventional freezing and seals the freshness and nutrients of produce stored. On busy days, preparing a nutritious meal in a short time is also effortless thanks to its PRIME Fresh function that keeps food softly frozen at -3°C, which eliminates thawing time. The built-in nanoe™ X function, on the other hand, helps degrade pesticide residues on fruits and vegetables.
Outer Wellbeing Through Ultimate Physical Hygiene
As the world along with perspectives and outlook continue to evolve, one thing remains unchanged is the importance of keeping our external wellbeing safe, hygienic and in the best possible condition. As such, Panasonic aspires for people to make physical cleanliness and health a top priority.
With a big part of hygiene comes from wearing clean clothes, Panasonic built its new series of washing machines to be hygiene experts featuring powerful antibacterial technology.
Panasonic’s Washer Dryer, as an example, is designed to keep everyday wear clean and sanitised for better wellbeing. Its proprietary Blue Ag+ technology eliminates 99.99% of bacteria and offers a powerful antibacterial effect via UV light and Ag ions in a regular wash cycle.
This is supported by the StainMaster+ which has a hot wash function to remove the most stubborn stains, as well as eliminates bacteria and 99% of allergens.
Hybrid Dry on the other hand takes the worry and hassle out of clothing care from washing to drying. Part of having clean clothes is having a clean washing machine.
The Auto TubCare feature sanitises the washing machine tub during a wash cycle with a UV light, offering users easy and effective hygienic washing.
Spatial Wellbeing Through Enhanced Living Atmosphere
Comfortable living goes beyond hygiene and takes into consideration the best living atmosphere at home that is safe, clean and with good entertainment. Today, Panasonic’s hometainment solutions have been upgraded to meet the ever-evolving demand for high-definition entertainment in a living space in this digital era.
To deliver the best viewing experience, the new range of Televisions is designed with the latest technology based in the film industry and developed in collaboration with film studios at the Panasonic Hollywood Laboratory for more than 20 years. Panasonic worked with the best professional colourists from Hollywood to fine-tune the TVs to bring unparalleled picture quality via its OLED 4K series. This is the same OLED that filmmaker studios in Hollywood use in post-production.
In a relentless venture to provide a well-rounded, safe, healthy and comfortable lifestyle starting from the home, Panasonic’s products are collectively aimed at realising true Holistic Wellbeing for people.
All new products launched are available for purchase at all authorised Panasonic dealers as well as online platforms and marketplace. With the exception of Washing Machines, Televisions, Headphones and Alkaline Ionizer, which will be available in October.
