MATRADE: Strengthens Malaysia’s Footprint In The Philippines

Malaysia External Trade Development Corporation (MATRADE) together with the Ministry of Entrepreneur Development and Cooperatives (KUSKOP), as well as SME Bank recently organised an Export Acceleration Mission (EAM) to Manila, Philippines from 22 to 26 August 2022.

The objective of the mission in facilitating the exports of Malaysia’s products and services into the Philippines was successfully achieved RM67.05 million worth of export sales were recorded.

More than 140 business meetings were arranged between 12 Malaysian companies with potential partners from Philippines.

A total of 12 business delegates from Food and Beverage, Healthcare, ICT and Biotechnology sectors were given exposure to Philippines’ import rules and regulations, business requirements, characteristics of the local markets as well as consumer trends through informative seminars, site visits and networking opportunities.

In ensuring that Malaysian business community transitioning well into recovery mode amid the pandemic phase, concerted effort between all parties within the trade ecosystem is crucial in enhancing capacity building and accessing global opportunities.

“This strategic collaboration between MATRADE, KUSKOP and SME Bank signifies the importance of synergy within trade ecosystem in strengthening Malaysia’s trade and most importantly, the competitiveness of our exporters globally”, said Abu Bakar Yusof, Deputy Chief Executive Officer (Exporters Development) of MATRADE, who led the mission.

This year, MATRADE continues to establish and leverage strategic collaborations with various ministries, agencies, foreign embassies and trade industry associations in implementing export- related programmes to create more opportunities for Malaysian business communities.

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