Malaysia External Trade Development Corporation (MATRADE) has successfully led the participation of 10 Malaysian gaming and creative content companies at the Tokyo Game Show (TGS) 2022, held from 15 to 18 September at Makuhari Messe, Chiba, Japan. TGS, the largest gaming exhibitions in Asia, is a not-to-be-missed event for Malaysian companies to promote digital content and showcase their expertise in various segments of the game industry including new technology, 2D/3D & computer graphic animation and assets, as well as Intellectual Property (IP).
Re-opened to the public after 2 years of hiatus, more than 138 thousand visitors visited TGS during the 4-day event. More than 600 exhibitors from Japan and international took part in the show. Throughout the event, MATRADE arranged a series of business meetings and networking sessions for Malaysian exhibitors that resulted in total export sales of RM124.67 million, primarily for new games and titles publishing as well as co-development.
In 2020, Malaysia’s total export of content and media products was RM6.65 billion, or 2.1% share of total ICT export. Overall, ICT contributed 22.6% to the total Gross Domestic Product (GDP) in 2020.
“The Japanese industry players were impressed with Malaysian capabilities. The products and services that received serious inquiries were games co-development, assets, and cinematics, localisation and outsourcing services, 2D/3D/CG animation for modelling and game publishing”, said Niqman Rafaee Mohd Sahar, Trade Commissioner of MATRADE Tokyo.
“Japan ranked third largest market globally for games industry after China and USA with market size of US$22.1 billion. The pandemic had accelerated the digitalization agenda globally including in Japan. With the rise of 5G network services in Japan, demand for games especially mobile games is rising further. MATRADE’s participation in TGS is part of our strategies to boost Malaysia’s export of creative content as well as to position Malaysia, as the leading IP creator in Southeast Asia and the preferred outsourcing location for games and animation,” added Naim Abdul Rahman, Director of Electrical & Electronic, ICT, Machinery and Equipment Section, MATRADE.
