Affin Bank Bhd has implemented several key initiatives to safeguard customers from financial scams.
Among the key initiatives taken by the bank are high technology upgrades, advanced forward management systems, support customers’ need on a 24/7 basis as well as modernise security systems and fraud prevention technology.
President and group chief executive officer Datuk Wan Razly Abdullah said the bank made significant investments in high-tech upgrades this year to put the bank at the forefront of digitalisation, especially with the widespread adoption of digital payment and increased use of E-Wallets amongst Malaysians; where the need to safeguard information is even more crucial.
“Proactive measures have been taken in a bid to prevent customers from falling victim to scams. These include a layer of protection through advanced forward management systems to detect anomalies and irregular transactions, enhanced support to customers’ needs on a 24/7 basis, as well as improved security systems through cutting-edge fraud prevention technology in our operations to better protect our digital banking services.
“Beyond these measures, customers can expect more innovation in tackling this disturbing trend and providing a safer banking experience. We remain alert for any potential scams and continue to protect our customers,” he said in a statement.
In line with the Financial Literacy Month (FLM) 2022, Affin Bank is also organising numerous programmes such as mobilising the Affin Mobile Financial Centre and community engagements to further create meaningful value for customers and raising awareness on the importance of digital financial literacy to safeguard online transactions.
