The Malaysian-based satellite operator has begun migrating the beIN SPORTS channels to the MEASAT-3d satellite, the first set of broadcast channels to begin operations on the new satellite launched on 22 June 2022.
The solution is delivered in partnership with Globecast – beIN SPORTS’ solutions provider for media and content management.
After 31 October 2022, all 3 pan-regional channels of beIN SPORTS content covering the Asia-Pacific region will be based on MEASAT-3d – MEASAT’s latest and most advanced satellite, which carries C- and Ku-band payloads for direct-to-home (DTH) services.
“MEASAT is proud to be the satellite service provider of choice for beIN SPORTS, in partnership with Globecast. Live sports broadcast and interactive content is a key area of demand and growth, and we are proud to offer unrivalled expansion capacity and in-orbit redundancy following the launch of MEASAT-3d,” said Ganendra Selvaraj, Chief Commercial Officer, MEASAT.
For MEASAT, the video segment continues to be a core focus and we are committed to providing reliable services for this segment, in cooperation with partners, content providers and channel operators,” he added.
Shakunt Malhotra, Managing Director of Globecast in Asia, added that Globecast was pleased to extend its partnership with MEASAT to broadcast the beIN SPORTS channels.
“Satellite remains a key means for linear TV distribution to a wider area for established markets, and we are pleased to strengthen our collaboration with MEASAT for further expansion in the coming years, providing compelling content for Asia-Pacific audiences,” Shakunt Malhotra added.
Globecast hosts beIN SPORTS’ OTT platform for the Asia-Pacific region and provides the ability to create and distribute pop-up channels when required.
Meanwhile, beIN SPORTS, which has been broadcast via MEASAT’s satellites since 2013, offers a comprehensive line-up of live sporting coverage in English, Thai and Cantonese, through its 15 unique channel feeds available on major pay-TV platforms in the region and its live streaming app, beIN SPORTS CONNECT. Its operating entity beIN ASIA PACIFIC is a leading sports content provider operating in 12 countries across the Asia-Pacific region.
“As a major sports broadcaster with a wide array of live events, it is crucial for us to work with a media services provider as well as satellite operator that can meet our requirements and align with our goals. Sports fans demand quality content that can reach them in fast, flexible ways via multiple languages, and we look forward to further growing our offerings with the support of MEASAT-3d’s strong expansion capacity,” Sabil Salim, Vice President Media Technology and Operations of beIN ASIA PACIFIC remarked.
MEASAT-3d is co-located with MEASAT-3a and MEASAT-3b at the 91.5°E prime video orbital hotslot – MEASAT’s key video neighbourhood, to form one of the region’s most powerful and robust video neighbourhoods with unrivalled in-orbit redundancy and expansion capacity. From 91.5°E, MEASAT supports broadcasters and DTH operators in distributing UHD, HD and SD channels to audiences across Asia, Australia, East Africa and Southeastern Europe.