The airasia Super App has officially set foot in Indonesia, after Malaysia, Thailand, and the Philippines, marking the completion in covering the ASEAN market.
The airasia Super App, a digital venture of Capital A (formerly known as AirAsia Group) was launched in Malaysia back in October 2020, and subsequently in Thailand and the Philippines, in February and April this year respectively. The group is looking to disrupt the local super app space as it aims to take advantage of its proposition as a fully integrated travel booking platform.
Commenting on the entry, Amanda Woo, CEO of airasia Super App said, “We are excited to finally launch here in Indonesia, as this market holds such strong growth potential. It might seem like a Herculean task to break through the existing local super app space which is dominated by a few key players, but we have a unique proposition in terms of what we are offering, and a different approach to how we will penetrate the Indonesian market.”
The launch in Bali was the choice as the island is a popular travel destination, Woo added “We are happy to kickstart our airasia Super App Indonesia journey in Bali, as it is definitely the right location to spearhead our growth with a population of over 4 million people and is a world-renowned holiday island destination.”
With an integrated Online Travel Agent (OTA) platform on the app, users are able to book flights from over 700 global carriers and stay at over 700,000 hotels worldwide, complemented by a ride-hailing service.
