Al-Ikhsan Sports and Football Republic launched the World Football Festival 2022 campaign at IOI Mall, Putrajaya in conjunction with the most anticipated football season that will take place in Doha, Qatar. As the thrill of this world-class festival is celebrated every four years with enthusiasm, Al-Ikhsan Sports has engineered a series of exclusive on ground activation and online campaigns to showcase their premium merchandise collections for every football lover in Malaysia.
Al-Ikhsan Sports has administered an extended 14 locations regionally to meet the sports lovers’ demand as a part of the ground activation initiative. The celebration will pop up in Melaka, Penang, Johor Bahru, Negeri Sembilan and many more! Al-Ikhsan Sports will showcase the merchandise varieties for them to keep the merchandise, ranging from keychain, water bottle, jerseys, mini ball and many more. The designs were exclusively curated to welcome the spirit of unity of the world.
This season, Al-Ikhsan Sports is collaborating with the renowned brand, Adidas to host the “Adidas Official Match Ball Roadshow” at 5 major cities across Malaysia. These two giants in their field have lined up the event with exciting activities to the visitors.
Chief Executive Officer of Al-Ikhsan Sports, Vach Pillutla, said, “As Malaysia’s number 1 sports retailer since 1993 with the largest World Cup collection in our 167 outlets across Malaysia, we are very excited to launch the World Football Festival 2022 campaign for 15 million devoted football fans in Malaysia. Our objective is to bring the football craze to Malaysia and provide a fun and unique experience with exciting activities for all customers at our outlets and roadshows”.
What is more exciting is that Media Prima Audio is Al-Ikhsan Sports’ radio partner throughout this football season. There will be a series of road tours with the radio network where activities such as live broadcasting, radio announcers’ appearance and on ground mini games specifically arranged by these two giants to enliven the roadshow and entertain the crowd.
Exclusive federation jerseys to be won via on air with Hot FM, Fly FM, Buletin FM and Molek FM. Stay tuned to the stations’ announcements!
A friendly futsal competition between Al-Ikhsan Sports, media partners and influencers are also held synonymously to commemorate the campaign launch on 8 November 2022. The event also aims to strengthen and appreciate the relationship with those who have given Al-Ikhsan Sports tremendous support throughout these years.
Al-Ikhsan Sports is also excited to announce the launch of its official TikTok account today. The TikTok platform will enhance Al-Ikhsan Sports’ digital and social media presence.
“In this spirit, Al-Ikhsan Sports would like to invite all our loyal fans to visit our outlets and tours for a unique #footballmadness’ experience and spread positivity across all digital platforms. We also aim to make Al-Ikhsan Sports the premier destination for the football season through this campaign with our officially licenced ‘World Cup Exclusive 2022’ products,” added Vach Pillutla.
