Alam Flora Promotes Sustainability Through Its ‘Waste Amazing’ Program

Alam Flora took one step further in its efforts to cultivate the practice of 3R (Reduce, Reuse, Recycle) among the public by organizing Waste is Amazing Fashion Competition 2022, a fashion design competition using material that can be reused and recycled such as used clothes, paper, newspaper, plastic bags, boxes, plastic bottle caps, and aluminium cans.

With the theme Amazing Fantasia: Where Animations Come to Life, the competition saw 10 aspiring local designers from all over Malaysia, pitting their creative ideas in both design and handiwork, creating colourful designs inspired by anime characters.

“The initial selection was made by our committee members as we received very encouraging participation of more than 30 entries. This time around, the participants were mainly college students from Peninsular Malaysia. This is very encouraging as it shows that the public awareness of 3R, its importance, usefulness, and interest, is growing,” said Chief Executive Officer of Alam Flora, Dato’ Mohd Zain Hassan.

He was speaking after the Waste is Amazing Fashion Competition 2022 Finale held at GM Bukit Bintang, Kuala Lumpur.

“The act of using recycled material to make clothes is nothing new. It has been practiced decades ago and is increasingly popular in Western countries through what is now known as Circular Economy. Therefore, we expect this initiative by Alam Flora to create opportunities and help increase 3R acculturation to reduce the volume of solid waste at landfill sites in Malaysia,” said Dato’ Mohd Zain Hassan.

The first-prize winner of Waste is Amazing Fashion Competition 2022: Amazing Fantasia brought home a cash prize of RM2, 000.00, 30,000 Petronas Mesra Card points and a trophy, a crown, a sash, and a certificate of participation. The second-prize winner walked away with a cash prize of RM1, 500.00, 20,000 Petronas Mesra Card points, a trophy, a sash, and a certificate of participation, while the third-place winner received a cash prize of

RM1,000.00, 10,000 Petronas Mesra Card points with a trophy, a sash, and a certificate of participation. For the Best Social Media category, the selected winner received RM300.00 in cash, 5,000 Petronas Mesra Card points with a trophy, a crown, a sash, and a certificate of participation.

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