AirAsia SuperApp Morphs Into A Community Engagement Channel With Chat, Games And Gifts

AirAsia founder Tony Fernandes has unveiled a vision of a more community-led experience on his airasia Super App, with the incorporation of chat, games and gifts, giving the community the possibility to connect, play and share.  

“It has been my vision to set up our own airasia community and engagement platform, especially a messenger service like airasia chat, even when we were just an airline. Now that we have evolved into a travel super app, it makes even more sense for us to push this through and introduce this to the world. We have a database of 51 million travellers who are seeking for content, information, and entertainment – which are integral to the pre, actual and post-travel experience.” he said.

Airasia Super App users can now set up their own social profile in the community via the Profile section. The social profile is the heart of the community experience whereby users can engage in 1-to-1 chat, interact with other community members with similar passions and personalise the content they receive. Their social profile will enable them to interact with other travellers as well as those in their contact list via airasia chat as a messenger service. They can also engage with over 20 active communities ranging from foodies, travellers to adventure seekers and follow channels to get the latest news and promotions from the whole airasia ecosystem.

Colin Currie, President, Commercial of Capital A  added: “The global mobile gifting or e-gifting industry is valued at USD258 billion in 2020 and is projected to reach USD1,101 billion by year 2030*. The airasia Super App has set up the right infrastructure such as airasia chat, which can facilitate mobile gifting easily, especially cross-border gifting, which no other travel super app is able to offer. We are happy to work with COOP Marketing to make it happen. And as we are in the season of giving, this is the right time for us to launch this in Malaysia, Singapore and Indonesia today. The vision is to drive engagement and app stickiness on our platform, and in the future develop this into our own advertising platform. 


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