MyCEB Secures 88 Business Events Worth RM1.47 Billion From 2023-2030

The Malaysia Convention and Exhibition Bureau (MyCEB) has secured 88 future business events that are expected to attract 104,834 delegates and contribute an estimated economic impact of RM1.47 billion from 2023-2030.

For 2023, MyCEB along with the industry stakeholders are ready to stage 35 business events activities at least for now, anticipating to welcome over 40,000 local and international delegates thus translating into RM390 million in estimated economic impact.

“Last year, MyCEB managed to stage 152 business events bringing in a cumulative total of 402,320 delegates to the country, out of whom 92,000 were international. The economic impact generated amounted to RM1.23 billion, an upturn indication that the business events industry is picking up pace for recovery,” MyCEB said in a statement today.

Chief executive officer Datuk Seri Dr Abdul Khani Daud said, as Malaysia’s business events industry experienced a significant shift towards the implementation of new trends to keep up with current demands, MyCEB together with the industry professionals stayed cautiously optimistic to plan qualifying events and adapt to lingering uncertainties.

“The solid pipeline of events that Malaysia has managed to anchor in 2022 and beyond reflects the event organisers’ unwavering confidence in the country’s fundamentals, highlighted by its vibrant business culture, excellent infrastructure, stable government, and stellar track record in hosting high-quality events,” he said.

MyCEB said it will continue to emphasise on five main segments in the business events industry namely, meetings, incentives, conventions, exhibitions, and international sporting events.

To strengthen the five segments of core focus, MyCEB said it is in the national bureau’s framework to reappoint its representatives for the China, India, South Korea, and Asean market to explore global opportunities in business events and add value to business interactions.

Abdul Khani said MyCEB will also continue to offer various assistance schemes to attract business events to Malaysia, and moving forward, it aimed to map Malaysia’s return to pre-pandemic levels within one to two years for business activities with in-person attendance.

“Business events will be at the height of the competition and we are happy to share that Malaysia is gunning for prominent international shows for it is our aim to bring home the next World Expo and equivalent business events,” he said.

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