Al-Ikhsan Sports has been granted the exclusive selling rights for the Messi Licensed Fashion (No Sports) Kidswear merchandise in Malaysia starting from January 2023 for a period of three years. Under this agreement, Al-Ikhsan Sports has the exclusive rights to sell the Messi Branded Kidswear collection including t-shirts, polos, shorts, hoodies, track bottoms and underwear within both West and East Malaysia. Al-Ikhsan Sports is also proud to announce that it is the first sports retailer in the world to launch the MESSI Brand.
These merchandise are targeted for kids aged from two years old to teenagers. In the initial phase, the products will be launched in 30 selected Al-Ikhsan Sports outlets, Football Republic and made available on Al-Ikhsan Sports’ website at www.al-ikhsan.com from 6th January 2023.
On this historic occasion, Vach Pillutla, CEO, Al-Ikhsan Sports commented, “It is indeed a great honour to be associated with the brand Messi. For all fans globally, the Messi magic goes beyond just the pitch and he is now the symbol of how someone can rise from mere working class and emerge as the foremost proponent of the game and excel consistently at the highest level. We hope that with this merchandise, the kids can imbibe the age-old virtues of hard work, honest effort and high levels of integrity from Lionel Messi”.
In keeping with our core purpose of making sports affordable for all, we intend to sell the whole fashion kidswear merchandise starting from just MYR59 for round neck tees to MYR219 for hoodies and jackets. Our intention is to increase the distribution of this merchandise to more stores over the next six to eight months and make this available to all the 20 Million football fans across Malaysia, adds Vach Pillutla.
Jan Van Den Berg, CEO of Vingino Netherlands which owns the global rights for the Messi Kidswear License was present on the occasion and commented “We are very happy to be associated with Al-Ikhsan Sports, the #1 Multi Brand Sports retailer in Malaysia. They have football in their DNA and I am sure that no one can do better justice to the Messi branded apparel than them. We look forward to a long term partnership with them”.
