SOCAR Confident Of 2023 After Registering A 60% User Growth

SOCAR is confident in its growth prospects in 2023, strengthened by promising numbers achieved across 2022, since travel restrictions were lifted, the car rental service provider recorded robust month-on-month growth, with a 60% increase in users, from 5,000 during the CMCO period to over 20,000 when travel restrictions were lifted, indicating a demand for mobility options and the relevance of Car-Rental as a choice for drivers.

The company said its support services, such as the SOCAR-2-YOU delivery and pickup services also saw a rise in demand. The new 24-hour pickup-only service, introduced in Dec 2022 is the latest range of services.

It also expanded the range of car models in its fleet to more than 40, including compact, sedan, hatchback, SUV and MPV options to suit a variety of lifestyles and use cases. At the same time, SOCAR has optimised the number of its car park zones to ensure ample availability across the country in response to customer demand.

Another key expansion was the arrival of services in Kota Kinabalu, joining existing locations in the Klang Valley, Penang, Ipoh, Seremban, Melaka, and Johor Bahru. In the 9 months since arriving in Kota Kinabalu, there have seen over 2,000 bookings completed, a promising growth indicator for Car-Rental in East Malaysia.

Meanwhile, the company entered into a strategic partnership with BOSCH to maintain both customer satisfaction and the good condition of its cars by implementing BOSCH’s 3S IoT system featuring sensors, software, and services. Using an in-vehicle sensing solution that is sensitive to smoke and able to detect damage, SOCAR is able to enhance customer comfort when using the car by tracking unusual car usage behaviours, as well as perform quick repairs and maintenance works on any cars found needing touch-up, thus extending their lifecycle.

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