InNature Berhad, the franchisee for The Body Shop in Malaysia, Vietnam, and Cambodia, has achieved B Corp certification an award that is awarded to businesses that meet high standards of verified social and environmental performances, public transparency, and legal accountability to balance profit and purpose.
In gaining the certification, the group now joins its franchisor, The Body Shop International, a long-time leader in ethical
business, which achieved B Corp certification in 2019. The certification is awarded by B Lab, a non-profit body serving a global movement of people using business as a force for good.
Datin Mina Cheah, Managing Director of InNature Berhad said: “Our belief that business can be a force for good is embodied in every aspect of our business and operations. From the communities which we trade to the colleagues we work with to the customers we engage with; each one represents an opportunity to inform, to change, and to inspire.
Christopher Davis, International Director of Sustainability and Activism at The Body Shop said: “We are delighted that InNature has become our first franchise partner in Asia Pacific to become a B Corp. Purpose-led collaborations, partnerships, networks and coalitions are key to driving the change we need business to lead in the world today and gaining B Corp accreditation is a very important step in this direction.”
