Honda Malaysia is set to launch 4 models this year with 3 All-New Models and 1 Facelift Model, the Japanese carmaker has also set a sales target of 80,000 units with a 12.3% market share.
One of the models that will be on Malaysian roads soon is Honda’s first Small Sport Utility Vehicle (SUV), which is slated to be launched in the third quarter of 2023. Upon its arrival, Honda Malaysia will become the first Japanese mass-market manufacturer to enter the Small SUV segment.
Honda Malaysia President & Chief Operating Officer Mr. Sarly Adle Sarkum said, “2023 marks a great milestone for us as Honda celebrates its 75th anniversary. Continuing the Challenging Spirit that is ingrained in us since the Company’s founding, Honda Malaysia strives to accelerate our momentum this year through new model launches and marketing activities. To further strengthen the core identity and brand presence in the industry, we focus on leveraging three key pillars for our models, which are Advanced Technology, Premium Offerings and Sporty Appeal. The combination of these three key pillars will make the upcoming Honda models even more unique in the market and elevate their status in their respective segment
In addition, Honda Malaysia will further strengthen its hybrid technology in the Malaysian market. Being the pioneer in introducing hybrid technology in this country 19 years ago, Honda says the technology has evolved significantly since, starting with Integrated Motor Assist (IMA) to Sport Hybrid i-DCD, and now has taken a step further with e:HEV technology.
The Company is also enhancing its Honda CONNECT system which includes Safety, Security and Convenience features. Honda Malaysia will introduce Honda CONNECT in other models in addition to the City RS, City Hatchback RS, Civic RS, Civic e:HEV RS and HR-V e:HEV RS to enable more customers to enjoy a variety of functions available on the system.
Honda Malaysia sold a total of 80,290 units last year, which was a 51% increase from the total sales in 2021. The total sales represented 11.1% of the Total Industry Volume (TIV) in 2022. The Company also retained its No.1 position in the Non-National Passenger Vehicle Segment for the ninth consecutive year.
