Wellspire Holdings Berhad announced that its subsidiary, Bai Li Enterprise Co, Ltd (Bai Li Enterprise), has entered into a distribution agreement (Agreement) with HH International Enterprise Limited acting as the exclusive distributor for Weilong products in Thailand.
Under the agreement, Wellspire will distribute the Weilong brand konjac and seasoned flour products, namely the Weilong Big Hot Stick (Latiao) and Weilong Konjac Shuang. This distribution partnership is anticipated to open up new revenue streams while complementing its existing range of products to offer consumers even more choices.
Weilong Delicious Global and its subsidiaries (Weilong Group) are a leading spicy snack food company in China and the group is the largest spicy snack food company in China. Intelligence Research Group has forecasted the Latiao market will be worth RM 61.06 billion (USD 13.6 billion) by 2026 with a compound annual growth rate of 8.6%.
