The recently concluded MATTA Fair saw a record turnout registering a massive 180,000 visitors, setting a new record for the travel event since the border reopened.
President Datuk Tan Kok Liang said that the latest edition of the fair which fielded 1,416 booths and encompassed an area of 39,000 square metres of exhibition space, was officially recognised by the Malaysia Book of Records as the Largest International Travel Fair.
There were 19 National Tourism Organizations (NTO), 13 State Tourism Organizations (STO), and over 220 exhibitors at the fair. The existence of numerous new and upcoming destinations such as Saudi Arabia, Dubai, Uganda, Kyrgyzstan and Zimbabwe has increased Malaysia’s relevance as a significant tourism market.
Total sales turnover was slightly more than RM 300 million, with domestic sales alone accounting for RM 34 million. Average spending per customer increased across all tourism verticals, demonstrating that there was still plenty of pent-up demand for travel and that consumers remained confident in their spending despite the global economic downturn.
“We are overjoyed because this 52nd edition, which is also our first at MITEC, has surpassed previous records in terms of capacity, visitor turnout, and sales recorded.
