Sime Darby Oils Expands Footprint Into F&B With GTR Burger

Sime Darby Oils is collaborating with Koperasi GTR as the exclusively packed ALIF Marjerin for GTR Burger, a renowned home-grown, Malaysian burger brand.

According to Mohammad Rahimi Abdullah, Business Unit Head of Sime Darby Oils Professional, the collaboration marks a significant milestone for ALIF as it expands its footprint into the food and beverage (F&B) segment and further establishes the ALIF Marjerin brand presence amongst food operators.

“We are committed to providing the highest quality products to our valuable customers. With currently more than 300 GTR Burger entrepreneurs operating burger stalls nationwide and more expected to come on board, we look forward to sharing the goodness of ALIF Marjerin with fans of GTR Burger, whilst firmly establishing our presence in the F&B segment,” said Mohammad Rahimi.

With proper training and a support system to ensure continued business success, including a consistent supply of quality ingredients, GTR Burger has established a good business programme to develop entrepreneurs who mainly comprise members of the B40 community.

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