Coway unveiled its refreshed brand identity during the Brand Renewal event in conjunction with its 17th anniversary which also marks the company’s continuous commitment to elevating the quality of life through innovative products and heartfelt services.
During the event, key representatives of Coway Malaysia shared about the brand’s journey and evolution since it first entered the Malaysian market in 2006. Coway has expanded its product offerings from water and air purifiers to a more holistic home appliance experience for the Malaysian public. With the unveiling of its new look, the Korean brand introduced its product extension which now includes an Air Conditioner and Massage Chair.
Gracing the event was the company’s local brand ambassador, Mira Filzah who shared what “Change” meant to her and how the tagline resonated with her lifestyle when using the products. Among the products on display were the CORE PLUS water purifier, Coway Massage Chair, Coway Air Conditioner, and NOBLE air purifier.
Kyle Choi, Managing Director of Coway Malaysia shared, “On top of celebrating the 17th year of serving the Malaysian market, we are honoured to be part of many life-changing moments in Malaysian households with our products and services. And now, we are launching our refreshed brand identity which represents our dedicated commitment to innovation, quality, and customer satisfaction, as well as our vision to empower Malaysians to live healthier and happier lives.”
