BMW Launches New 7 Series Starting At RM649,800

BMW Malaysia unveiled the latest additions to the ultra-luxurious BMW 7 Series line-up – the New BMW 750e xDrive M Sport and New BMW 750e xDrive Pure Excellence, bringing forth two exceptional vehicles with electrified drivetrains that offer a range of innovative technology and low-carbon driving experiences without compromising on performance.

Hans de Visser, Managing Director of BMW Group Malaysia said, “Our BMW 7 Series portfolio hallmarks an ever-growing fleet of luxury-oriented vehicles that embody the highest level of opulence, prestige, and cutting-edge technologies. Following the unveiling of the BMW i7, our first true all-electric sedan in this class, we bring forth the New BMW 750e xDrive M Sport and New BMW 750e xDrive Pure Excellence – two remarkable variants that are testament to our commitment in developing high-performing electrified vehicles in Malaysia for loyal customers in the country.” 

“The New BMW 750e xDrive M Sport presents a range of new sporty design elements to the presidential sedan, while the luxury-oriented Pure Excellence variant – limited to only 48 exclusive units in Malaysia, exudes a harmonious blend of elegance, comfort, and convenience. We are confident that these variants will make fine additions to our Malaysian roads, presenting Sheer Driving Pleasure at its highest level in the ultra-luxury segment.”

The New BMW 750e xDrive M Sport and the New BMW 750e xDrive Pure Excellence feature an eye-catching appearance, courtesy of the new split headlight design, enhanced with the BMW Iconic Glow crystal headlights, as well as the beautifully illuminated BMW Iconic Glow kidney grille frame that boasts a new luxury class design language. The new variants will also arrive with the latest generation BMW eDrive technology for PHEV models, complemented by the BMW xDrive intelligent all-wheel drive system for maximum power. 

Electrifying Opulence with the All-New BMW 7 Series.

The New BMW 750e xDrive M Sport and the New BMW 750e xDrive Pure Excellence share predominantly similar characteristics in terms of power and performance, leaving room for distinctly unique individualisation in the exterior and interior make-up of each variant. Both the new variants feature daytime running lights enhanced with the BMW Iconic Glow crystal headlights – that when illuminated, presents a multi-faceted ambient light reflection and a shimmering display from the embedded Swarovski crystals. Contour lighting lends the BMW Iconic Glow kidney grille a stunning look with LED elements that visually impresses in both night and day. The LED lighting units are also part of the Great Entrance Moments, a special light show that welcomes passengers with a carpet of light and activated interior lighting.

The tall and upright front section also features a slightly lowered number plate position, along with increased dimensions from all angles – similar to the BMW i7. Owners will also be able to enjoy automatic doors that enable occupants to open and close all doors automatically either via the vehicle key, the Control Display, by voice command or directly via the door itself.

The extensive surface of the All-New BMW 7 Series is tightened with two precise lines that glide along the sides, providing a discreet sense of dynamism to the two variants. The extended wheelbase also provides more interior space and comfort for its passengers. The exclusive horizontal M high-gloss Shadowline and M side sills in high-gloss Black enhance the appearance of the M Sport variant, along with M front and rear aprons. Also exclusive to the New BMW 750e xDrive M Sport are Style 907 bicolour 20-inch M aerodynamic wheels, while the New BMW 750e xDrive Pure Excellence is equipped with Style 903 19-inch sport double spoke alloy wheels.

At the rear, the All-New BMW 7 Series boasts signature L-shaped BMW taillights with a purist design, while the horizontal lines emphasise the vehicle’s width. A washer nozzle for the reverse camera has also been integrated into the BMW logo for a more seamless look. Owners will also get to enjoy up to 575 litres of boot space in the All-New BMW 7 Series.

Progressive Luxury meets Innovative Technology.

Welcoming the driver in the All-New BMW 7 Series is a new flat-bottomed two-spoke steering wheel, while unique to the M Sport variant is a flat-bottomed three-spoke steering wheel wrapped in the exclusive M Leather.  The cockpit is luxuriously outfitted with the BMW Curved Display, featuring the 12.3-inch Infotainment Display and 14.9-inch Control Display, accompanied by a new backlit BMW Interaction Bar – an opulent centrepiece finished to look like a piece of crystal jewellery that creates a magnificent ambiance for passengers to enjoy. 

The interior design language of the All-New BMW 7 Series is accentuated by the M signature high gloss fine-wood trim in fineline black with metal effect highlights in the M Sport variant, while the Pure Excellence variant arrives with a fine-wood trim oak mirror finish with grey metallic highlights. The exclusive CraftedClarity crystal glass trim can be seen in the switch for fore-and-aft seat adjustment in the door trim panels, the BMW Controller, the volume control and the Start/Stop button, as well as the gear selector switch.

Other standard elements include the Bowers & Wilkins Surround Sound System, along with new My Modes options consisting of ‘Relax’ and ‘Expressive’ which makes for an ambience that maximises personal well-being. The My Mode ‘Relax’ combines calm images in the central display, a massage function, a gentle soundscape and an option to black out the window areas. The My Mode ‘Expressive’, on the other hand, accentuates the driving experience with lively colours complementing the BMW IconicSounds Electric.

The Sky Lounge panoramic glass roof in the All-New BMW 7 Series grants a clear view of the sky through a laminated glass structure that is UV-protected. Offering a more captivating ambience are exclusive light graphics created by side-integrated LED modules that illuminate a silk-screened pattern. Rear seat passengers in the New BMW 750e xDrive M Sport will also be able to enjoy the Executive Lounge Seating feature that is exclusive to this variant, where the seat and backrest angle can be adjusted individually, along with the adjustable lumbar support and memory function. 

Unique also to the New BMW 750e xDrive M Sport is the BMW Theatre Screen – a 31.3-inch panoramic screen for rear seat passengers that features 8K resolution paired with an integrated high-end surround sound system, bringing an unrivalled viewing experience for passengers. With a HDMI interface, the BMW Theatre Screen can also be connected to external devices such as a smartphone or HDMI TV sticks. Additionally, users can control the system via the BMW Touch Command, a sophisticated touchscreen control panel available in the rear doors that provide access to all functions of the infotainment system, as well as lighting and seating functions. 

Uncompromising Power with an Electrified Drivetrain.

The All-New BMW 7 Series is powered by an in-line six-cylinder plug-in hybrid engine with BMW TwinPower Turbo technology, paired with an electric motor featuring a battery capacity of 22.1 kWh, integrated into the 8-Speed Steptronic transmission. Power generated by both drive units are channelled to the road via the BMW xDrive intelligent all-wheel-drive system. The All-New BMW 7 Series records a top speed of 250 km/h, delivering 489hp (360 kW) and 700Nm of torque, and is capable of a century sprint in just 4.8 seconds. 

Driving assistance features that is exclusive to the New BMW 750e xDrive M Sport is the Driving Assistant Plus, while the New BMW 750e xDrive Pure Excellence receives the Driving Assistant Professional. Other offerings that are standard for both variants include the Parking Assistant Plus, the BMW Live Cockpit Professional with Head-up Display as well as four-zone automatic air conditioning. Standard safety features include ABS, Dynamic Stability Control, flat tyre monitor as well as brake assist. 

Exterior colour offering for the All-New BMW 7 Series include Oxide Grey Metallic, Black Sapphire Metallic as well as Mineral White Metallic. Exclusive to the New BMW 750e xDrive M Sport is the M Brooklyn Grey Metallic option, whereas the Sophisto Grey Metallic is exclusively offered to the New BMW 750e xDrive Pure Excellence. Upholstery is offered in either BMW ‘Merino’ leather in Black or BMW ‘Merino’ leather in Tartufo for both variants of the All-New BMW 7 Series.

Dynamic financial programme.  

With the Straight Line Financing Plan from BMW Group Financial Services Malaysia, the New BMW 750e xDrive Pure Excellence can be owned with a monthly instalment plan starting from RM 7,480.00 (based on estimates of an 80% loan on a seven-year tenure). 

Complete premium ownership experience. 

Owners of the New BMW 750e xDrive Pure Excellence and the New BMW 750e xDrive M Sport will receive the complete BMW Malaysia Premium Ownership experience which includes: 

• BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Programme 

• BMW Roadside Assistance and Accident Hotline 

• The BMW Group Loyalty+ Mobile App – BMW Privileges Card 

• BMW Service Online 

The retail pricing of the New BMW 750e xDrive Pure Excellence and estimated pricing for the New BMW 750e xDrive M Sport – both with 5-Year Extended Warranty and Service Package, as well as Sales and Service Tax (on the road, without insurance) are: