Capital A Promoting Saudi As Holiday Destination In New Campaign

Capital A Berhad’s Ikhlas Com Travel Sdn Bhd (IKHLAS) partners with Saudi Tourism Authority (STA) to launch ‘Rethink Summer’, a seasonal campaign aimed at promoting Saudi to Malaysian travellers as a diverse and unique summer destination.

This summer find your cooler getaway and experience a range of diverse activities ranging from horseback riding at Al Jazeera Equestrian Center to boat and diving trips in Jeddah to discovering the Muftaha village, Al Souda, a mountain park, the Abha Dam Lake and the historic Rijal Al Maa village in Abha to enjoying the panoramic views of the Al Hada Mountains including a visit to the “City of Roses”. Enjoy the scenic views from the heights in a delightful cable car ride from Al Hada where you’ll see the majestic mountains.

IKHLAS Chief Executive Officer, Ikhlas Kamarudin said, “We would like to thank the Saudi Tourism Authority for appointing us to lead the ‘Rethink Summer’ campaign for the Malaysian market.

We strongly believe that we can deliver as a strong and trusted partner with AirAsia X (AAX) and a reliable Saudi hotel partner behind us.

“We have high hopes that this partnership will be a sustainable one in efforts to build Saudi as a safe and preferred tourist destination for all Malaysians and beyond by harnessing the expansive AirAsia network.”

With the resumption of direct AAX flights from Kuala Lumpur to Jeddah last November, more than 82,400 Malaysians have flown to Saudi Arabia until May 2023.

Apart from promoting Umrah, including new attractions, activities and experiences, IKHLAS also aims to create more demand for Saudi Arabia by introducing customizable, do-it-yourself (DIY) travel itineraries allowing travellers to uncover new attractions and destinations across Saudi Arabia.

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