PC.com Awards 2023: Tune Protect Group Berhad – Best Insurance Technology

Since their inception in 2011, and subsequent listing on the Main Market of Bursa Malaysia in 2013, Tune Protect Group Berhad (Tune Protect) has established a global presence across 60 countries through our general insurance and reinsurance subsidiaries, joint venture companies, as well as via strategic partnerships with local underwriters. They offer an array of affordable protection plans to suit individuals, SMEs, and larger enterprises. Across these markets, their customers are assured of the best underwriting and reinsurance services for non-life insurance products.

In keeping with Tune Protect’s tagline of “Insurance Simplified”, Tune Protect launched their mobile application in 2020 called Tune Protect App (the App) in order to enhance their customers’ experience when dealing with their insurance policies. The App provides their customers with a differentiated and seamless experience to self-manage their insurances anytime and anywhere.

Having won the Best Insurance Tech award is testament to Tune Protect’s strong belief that the ‘new normal’ for the insurance sector will be a combination of protection and technology coming together as a complete solution for customers. The App is a new customer touch point in addition to other diversified distribution channels for customers to reach and engage with Tune Protect.

The Tune Protect App implements a vast array of functions for the convenience of our customers. These include (amongst others) the options of: ‘Buy Online Insurance’, ‘Policy Management’, ‘Claims Submission & Status’, ‘Secure User Authentication & Profile Management’, ‘Knowledge Base’ and ‘Contact Customer Support’.

Through the App, their customers can easily get access to Tune Protect’s lifestyle and on-demand online products such as Travel Easy, Motor Easy, Medical and Health Covid, Travel Pass, PA Easy (personal accident), Dental Easy, Ride Easy (passenger protection), EasyCare PA (disability protection), Sports+ (extreme sports protection) and Guard Easy (snatch-theft protection).

Meanwhile, the policy management feature offers customers fast access to all existing and past policies for better self-management and transparency. To this end, the App allows you to take charge and be in control of your insurance policies with just a few clicks on your mobile devices.

Tune Protect recognises that making insurance claims can be a stressful time, and they want to make it as streamlined as possible. Through the App, submission of claims is made simpler and quicker in just a few easy steps. The claims status is also updated and made visible to customers, as it is trackable via the App.

One of the more unique features of the App is that aside from protection, customers can also enjoy the convenience of capturing their odometer reading through the App if they opt in for the Pay-As-You-Drive benefit when purchasing Tune Protect’s Motor Easy (motor insurance). This benefit rewards customers with up to 20% refund on their insurance premiums for driving less.

And now, their most recent innovation is PUMP, an online health and physical activity tracker, which we introduced this year. PUMP is not just a normal health tracker, but it is also loaded with useful content, healthy recipes, challenges, and rewards. For instance, users can check on their fibre intake for the day, and are even given high-fibre recipes as a guide for a balanced lifestyle.

PUMP includes a self-care library where users can take a simple diabetes risk test to obtain a diabetes risk score, as well as a section on physiological markers where users can input their fasting glucose level, blood pressure, lipid profile, and more.

Don’t limit yourself to that; use the social wall in PUMP, where you can share your thoughts and pictures on health and wellness content, and read existing content that is featured within the app.

You can also do additional activities such as checking your mental wellness, tracking your fibre nutrition intake to earn extra points, and you can also enrol in challenges such as the PUMP Score and PUMP Steps challenges.

Users will be automatically enrolled in the PUMP Rise Game, where your physical activity is tracked using your mobile device or wearable to earn valuable points. After achieving certain point levels in the PUMP Rise Game, users are entitled to valuable rewards in the form of e-vouchers from leading brands in Malaysia such as Zalora, Adidas, Guardian, and more.

Tune Protect is not just looking at providing easier access to protection but to also leverage technology to help Malaysians stay fit and healthy. It is important to track our health status and physical activity to help us keep on target with goals and promote a healthy lifestyle. The PUMP app provides an end-to-end fully digital customer journey for the digitally-savvy.

It is their intention that through the Tune Protect App, and now PUMP as well, Tune Protect can deepen their relationship with customers, by capturing these daily micro-moments while building greater brand loyalty and affinity. Tune Protect is firmly committed to driving innovation and ultimately delivering value and protection for their customers even when they are on the move.

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