Our heritage is what we inherit from the past, to value and enjoy in the present and to preserve and pass on to future generations. As part of Malaysia’s national heritage, let’s consider a notion to enhance a heritage which has been a cornerstone of creation and exchange of ideas that has advanced the economy over the last four decades. In its essence, the World Trade Centre Kuala Lumpur (WTCKL) has over delivered on this notion as it’s definitely a global and Malaysia’s exchange for economic development by providing space for innovation and progress.
The heritage then becomes a symbol of an era, which not only existed in the past but both for the present and well into the future. The visionary behind WTCKL is its Group Managing Director, Dato’ Sri Dr Haji Irmohizam Ibrahim, whose long list of credentials places him as the leader on the beat to drive higher value towards WTCKL to achieve world recognition.
Dr Ibrahim brings a wealth of diverse experiences to the table, having served as a lawyer, Special Officer, and an advisor to the Prime Minister and several other Cabinet Ministers. He has also been extensively involved in education and previously held the position of Member of Parliament. Furthermore, he has taken on directional roles in multiple companies.
Notably, he was the First Malaysian to be appointed as the Chairman of Conferences & Exhibitions (C&E) Member Advisory Council (MAC) World Trade Centers Association (WTCA).
Besides his string of academic qualifications, Dr Irmohizam was presented with a certificate of High Impact Presentations acknowledged by Dale Carnegie Training, certificate of Marketing Strategy in a Digital World Building High-Impact Plans, certificate of Corporate Directors Training Programme Fundamental 2.0, certificate of 10th ASEAN Senior Management Development Program of the Harvard Business School, certificate of Oxford Executive Leadership Programme of the Oxford University and certificate of Open Water Diving License Professional Association of Diving Instructions (PADI).
Dr Irmohizam shared his direction on WTCKL being a dominant global centre with BusinessToday recently and the path towards gaining worldwide recognition in becoming an iconic convention centre that will also pay tribute to the building’s history and culture. With a sense of determination, Dr Irmohizam said WTCKL has evolved into a symbol of social transformation, of economic and cultural revolutions, of ruptures with the past to create a stream of knowledge into the future.
It is not merely a building; it is an ode to Malaysia’s unwavering spirit, a beacon that illuminates the path to a future steeped in the riches of the past. It’s important how WTCKL has become visible over time, in order to be relevant and reliable. The whole team needs to build the site, not just for Malaysians and for generations to come, but for the world to see. Dr Irmohizam said it’s not only just about having an event space but it has to be tuned into a destination, especially for tourists, to look and feel the history of the nation.
The ecosystem of this building in terms of the structure, landmarks and location can create a centre of learning to inspire the younger generation to set their ambitions and future. For WTCKL firstly, this building is a Malaysian asset; secondly, this building expresses Malaysian culture and thirdly, this building has a history of creating Historical Malaysian memories to ensure that Malaysia becomes a global Business Events landmark for the World Economic Forum and World Expo destination in future.
A GRAND, FOUR DECADE OLD HISTORY
WTCKL stands as a timeless testament to Malaysia’s rich historical tapestry. This iconic building is steeped in tradition, boasting a heritage intertwined with the legacy of Tunku Abdul Rahman Putra Al-Haj, the first Prime Minister of Malaysia, who championed the nation’s liberation from British colonialism.
WTCKL is a beacon of architectural marvel that encompasses not only physical grandeur but also the weight of history that has shaped a nation. Malaysia’s second Prime Minister, Tun Abdul Razak, had paved the way for the realisation of the architectural masterpiece since The complex began to take shape in 1981, culminating in its completion in 1984 under the guidance of the esteemed architect, the late Dato’ Dr Ikmal Hisham Albakri.
Central to WTCKL’s cultural significance is the mesmerising Jejak Merdeka, a corridor that weaves through time, chronicling the journey of Malaysia towards independence from British rule. Since its inception in 1985, Jejak Merdeka has served as a historical compass, tracing the nation’s path to sovereignty. Along its walls are portraits of the visionary leaders who guided Malaysia through its transformation, capturing the essence of their leadership.
The sanctified halls of WTCKL bore witness to pivotal moments in Malaysia’s history, serving as the backdrop for key decisions that shaped the nation’s course. It was graced by the presence of monarchs, leaders, and luminaries. From royalty such as Queen Elizabeth II to statesmen like Margaret Thatcher, Fidel Castro, and Mohammad Khatami, WTCKL transcends borders to host these iconic figures who have left an indelible mark on history.
Its halls echo with the voices of leaders and luminaries who have helped shape the world. The first big international event held in WTCKL was the Pacific Asia Travel Association (PATA) Convention which took place from April 12th – 16th, 1986 where more than 2,500 international delegates attended and for the prestigious Commonwealth Heads of Government Meeting from October 18th – 24th, 1989.
HISTORICAL MILESTONES PROGRESSING WELL INTO THE FUTURE
Dr Irmohizam said WTCKL has hosted leading business events, noting the sector drives national gross domestic product (GDP). These events are within a thriving industry and a money spinner where studies have shown business travellers have spent on average three times more than an international tourist and will also stay longer.
“Our advantages stem from having a highly qualified and educated workforce, strategic location within ASEAN and Asia, conducive business ready environment with government support and incentives, competitive pricing and world-class infrastructure but we must be brave and think outside the box. The business sectors we focus on include meetings, incentives, conventions, exhibitions, and international sporting events.
The Business Events Council Malaysia (BECM) was also established to create a platform for the industry players to share experiences and common practices with one another. As the Protem Chairman of BECM, he believes these sectors to be lucrative.
As of January 2023, the Malaysia Convention and Exhibition Bureau (MyCEB) has secured 88 future business events that are expected to attract 104,834 delegates and contribute an estimated economic impact of RM1.47 billion from 2023-2030. For 2023 alone, MyCEB along with the industry stakeholders are ready to welcome over 40,000 local and international delegates to 35 business events activities, translating into a multiplier effect of an estimated RM390 million to the economy.
One of the primary goals of WTCKL is to promote trade and investment. Over the years, we have facilitated business interactions between local and international companies, fostering economic growth and collaboration via all our events and both local and global networks.
WTCKL is also a Business and Commercial Hub where WTCKL has developed into a bustling business hub, attracting companies from various industries to host events and meetings. Our space caters to all sizes of events and requirements. In addition, our Co-Work@WTCKL has co-working facilities such as hotdesks, meeting rooms and other services which are popular with organisations and individuals to use.
WTCKL leads in hosting international events in contributing to the local economy. These events served as platforms for businesses to showcase their products, share knowledge, and establish connections. These events have had ripple effects to the other industries in the local economy.
Beyond business and trade, WTCKL has held a wide array of Cultural and Social Events that have contributed to the city’s cultural scene and community engagement. CreativeSpace@ WTCKL is one area where WTCKL is different from others. It is our way to support the local arts scene, to provide a platform for local artists to showcase their work.
The venue has also embraced technological advancements to enhance its services and facilities, including digital platforms for event registrations, virtual exhibitions, and business networking. WTCKL officially became the first global World Trade Centre in the WTCA network to be powered by Green Energy.
WTCKL installed a 501 kWp Rooftop Solar System to supply energy to the entire facility, enabling it to commit to a Carbon-Neutral future. Climate change is a real concern for all and as part of WTCKL’s effort to meet the Sustainable Development Goals, we have embarked on our own journey in Green Energy. In addition to that, WTCKL has EV charging stations for our clients.
WTCKL’s strategic location and facilities have certainly contributed to its status as a business landmark. WTCKL is also in the midst of developing a commercial strip near the river called Riverine. This exceptional eatery, poised along the riverfront, is set to redefine the dining landscape. With an impressive array of cuisines catering to diverse tastes and preferences, Riverine will become a hub for culinary exploration.
What truly sets Riverine apart is its seamless integration with the natural outdoor setting. The enchanting interplay of city lights reflecting on the tranquil waters, accompanied by the gentle melodies of the river, will infuse each dining experience with a unique and inviting ambiance.
Whether it’s an intimate dinner, a joyous family celebration, or a casual outing with friends, Riverine is destined to become the backdrop for treasured memories and cherished moments. serving an array of local and international cuisine along with space for a range of events.
The centre has also created a brand known as Campus Bean, which is a chain of coffee shops with various branches located at UiTM Shah Alam, Monash University and Hospital Al-Sultan Abdullah in Puncak Alam, Selangor. These include other business ventures been looked into by WTCKL to keep up with the nation’s lifestyle trends.
To cater to the health of the visitors and tenants alike, WTC Mediclinic was established and operates various medical screenings and consultations within the premise of the centre. Other businesses include Parking Facilities and well as Trade Service Consultations.
SIGNIFICANT EVENTS
WTCKL has been a witness to a multitude of significant events that have played a crucial role in shaping Malaysia’s development and progress, among them include:
WTCKL has been the site of numerous historical conventions, conferences, and assemblies that have had a lasting impact on the nation. It has hosted key events where significant decisions were made, shaping Malaysia’s policies and future directions. These gatherings have brought together leaders, experts, and stakeholders to deliberate on matters of national importance.
WTCKL has played a vital role in the nation’s response to the global COVID-19 pandemic. It was transformed into a Mega PPV (Pusat Pemberian Vaksin), vaccination centre. This centre has emerged as the largest in Malaysia’s vaccination efforts, administering an impressive 1.3 million doses to about 645,000 people – leading to it being called the ‘Crown Jewel of PPVs.’
This vaccination initiative has not only contributed to the health and safety of the Malaysian population but has also played a significant role in the country’s efforts to mitigate the impact of the pandemic and revive economic activities. From decisions of world leaders to health crises, WTCKL has consistently been a catalyst for positive change.
A GLOBAL CONTEXT
WTCKL is the only convention centre in Malaysia licensed under the World Trade Centers Association (WTCA) headquartered in New York with over 300 members licensed in 90 countries. WTCA stimulates trade and investment opportunities and serves as an international ecosystem of global connection and integrated trade services under the umbrella of a prestigious brand.
Being a member gives WTCKL access to a global network catering to conferences and Business Events. WTCA members can also use the facilities provided in member countries for their events and leverage on potential markets in member countries.
WTCKL also has close relations with The Global Association of Exhibition Industry (UFI) and the International Congress and Convention Association (ICCA) where we strive to advocate on Events in increasing its visibility and trends to also enhance the Business Events industry.
Notable events include the Asia-Pacific Economic Cooperation (APEC) Summit 1998 and the 13th Non-Aligned Movement Summit held in February 2003. Many contentious and controversial topics and issues were discussed, some resolved and some left to further debate but all of them have put Malaysia on the map, and the list has never stopped since.
WHAT DIFFERENTIATES WTCKL?
Dr Irmohizam said the pertinent question to ask now is which sectors or segments have WTCKL not facilitated in the past. “I believe we have hosted and/or facilitated almost every sector from international furniture fairs, book fairs, pop concerts, important international G2G forums, defence expos and everything in between.
We have even hosted a friendly showcase match between international boxing star Prince Naseem and our own legend Sapok Biki at our Dewan Merdeka, and we have welcomed the legendary magician David Copperfield to perform at WTCKL.” WTCKL prides itself on being a leader. Our key strength is WTCKL listens to our customers. We ensure that we cater to their requirements and strive to provide opportunities for our clients to make memorable connections and experiences.
Amongst other events that are held in WTCKL are the International Al-Quran Recital and Memorisation Competition, International Kuala Lumpur Book Fair, Malaysian Association of Tour & Travel Agents (MATTA) Fair, Convocations for many Public and Private universities as well as Book Launch by the Malaysian Royalties and Rulers.
AN ARRAY OF ACCREDITATIONS AND AWARDS
WTCKL has been awarded with the “Safe Business Events (SafeBE)” Hygiene & Safety Label which was granted on the February 7, 2022. The Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) launched its Safe Business Events (SafeBE) Certification Programme to instil public confidence and support national economic recovery in business events.
This certification is only awarded to exhibition and convention centres which meets the rigorous SOPs specified by the National Security Council and recommendations by Malaysia’s health agencies, and is independently audited by Bureau Veritas (M) Sdn Bhd. This programme implements an international framework that ensures venue facilities are safe, clean, and certified at the highest standards of health and safety measures and maintains a safe and secure environment for all organisers and attendees.
This accreditation is another leap forward for WTCKL and it demonstrates seriousness about the level of hygiene and safety while instilling confidence amongst people. WTCKL is Halal certified. According to the State of the Global Islamic Economy Report (2020), over 1.9 billion Muslims are spending over US$2.02 trillion across six economic sectors, led by halal food, modest fashion, media and travel. Islamic finance assets alone were estimated to be about US$2.88 trillion in These opportunities are only growing as Muslims are expected to spend UJS$2.4 trillion by 2024. WTCKL is ever ready to cater to Muslim friendly events.
These opportunities are only growing as Muslims are expected to spend UJS$2.4 trillion by 2024. WTCKL is ever ready to cater to Muslim friendly events. Yet another certification is the MS ISO 37001:2016 AntiBribery Management System (ABMS) certification from Niosh Certification Sdn Bhd. Launched in October 2017 by the Malaysian Anti-Corruption Commission (MACC), the ABMS is a voluntary internal control system for organisations to manage, handle, enforce, evaluate as well as to improve anti-corruption measures effectively.
The Standard is designed to assist organisations in showing stakeholders that they have adequate implementation of anti-corruption measures and initiatives in place. WTCKL is amongst the first member from WTCA brand to have this certification and such is committed in its efforts to improve integrity, combat corruption, abuse of power, misappropriation and breach of trust among staff.
Nestled at the junction of inspiration and innovation, WTCKL thrives as a centre for creation. It’s a centre which has long bridged lasting, valuable and lucrative interactions across 40 years towards better experiences to promote better information which has been applied on wide myriad of sectors to drive Malaysia forward and continue to offer space to nurture fresh concepts. Where WTCKL is concerned, it’s always Right Time, Right Now!
For more details, visit https://worldtradecentrekl.com/
