Haier Targets 30% Sales Growth In Malaysia

Haier has reaffirmed its commitment to Malaysia and set  its sights on attaining 30% sales growth by December 2023. The global home appliance and  consumer electronics brand launched nine state-of-the-art products, consisting of a  refrigerator, two washing machines, a dryer, a ventilation hood and a gas hob, two TVs, and  a water heater. 

In 2022, Haier recorded 25% year-on-year growth in sales on the back of increasingly greater  market acceptance. This is buoyed by continued trust and confidence from customers, as  evinced by Haier being recognised as the Global No. 1 Major Appliance Brand for 14  consecutive years since 2009.

As part of the growth plan, Haier is expanding its network of retail points in Malaysia by adding more Haier Brand Shops to widen reach and be closer to customers.

To date, there are 43 Haier Brand Shops operating in key locations and major cities nationwide. This expansion  allows customers to view the latest Haier products and technologies designed with the ‘Smart  Living’ philosophy to continuously improve discerning customers’ lifestyles with innovative  technology. 

Haier Malaysia Managing Director Fan Jing said, “Haier offers a full range of quality home  appliances tailored to provide comfort and convenience and meet the needs of discerning  customers. Users’ needs are the most important aspect in Haier’s product development.  Having R&D centres worldwide helps us in this regard. We are consistently conducting market  research and engaging in conversations with customers and dealers to better understand  Malaysian wants and needs.” 

“Our customer-first approach to enable ‘Smart Living’ through innovative products that provide  comfort and convenience to elevate customers’ lives extends to customer service as well. We  aim to enhance satisfaction through personalised attention and interaction. Going forward, we  see Malaysia continuing to be a key market for Haier as it has for the past two decades. We hope to continue meeting the expectations of Malaysians and growing alongside them,” Fan continued. 

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