Stellantis which holds iconic brands such as Peugeot, Citroën, Ram, Maserati, Alfa Romeo, Jeep has outlined its plans for electrification in the ASEAN market.
The auto giant aims to bring its STLA Medium platform unveiled globally in June 2023 to the ASEAN region, STLA Medium is a global BEV-by-design vehicle platform with state-of-the-art features including a best-in-class range of 700 kilometers, energy efficiency, embedded power and charging power.
In line with this, it will also look at investing over RM2 billion (€400 million) to introduce the STLA Medium platform. The platform enables the group to produce multi-energy vehicles (BEV, ICE, MHEV) in ASEAN for ASEAN which can result in local sourcing opportunities for local suppliers and manufacturers of over RM5 billion (€990 million) within the next four years.
Through this investment, new opportunities can be unlocked including local assembly of battery packs and related new job opportunities, which stimulate local business and positively impact the economy.
In line with its ambitions for the ASEAN region, Stellantis is partnering with the Indonesian government and other Indonesian stakeholders as part of its localisation and upstream battery materials investment plan to support its electrification strategy. In 2021, Stellantis acquired 100% ownership of the Gurun plant in Kedah and established its India and Asia Pacific Regional HQ in Kuala Lumpur as part of its “Built in ASEAN for ASEAN” roadmap. Stellantis is evaluating the potential of the Gurun plant as a regional manufacturing hub to manufacture battery electric vehicles (BEVs) for both domestic and export markets in ASEAN. The plant currently produces key Peugeot models including 2008, 3008 and 5008 which are distributed to markets in the region including Malaysia, the Philippines, Thailand and Cambodia.
Additional growth initiatives in the region include the establishment of a fully functional Regional Training Academy and Centre for competency-based upskilling in Product, Commercial, and After-sales services, as well as forging business partnerships with local companies to develop new mobility solutions and services for the ASEAN region.
The ASEAN & General Distributors organization is a vital part of the India & Asia Pacific (IAP) region. The IAP region is one of the “Third Engine” growth regions of Stellantis together with South America and the Middle East & Africa.
Stellantis, with over €180 billion in net revenues achieved in 2022 and a commercial presence in 130 markets, is focused on driving the adoption of BEVs in the ASEAN region through its portfolio of upper mainstream European brands, global SUVs, American brands, and luxury and premium marques. The automaker aims to have over 75 BEVs and to reach global annual BEV sales of 5 million vehicles by 2030.