MAHA 2024 Targets RM6 Billion In MoU Values, RM40 Million In Direct Sales

The Malaysia Agriculture, Horticulture, and Agrotourism Exhibition (MAHA) 2024 in September aims to achieve approximately RM6 billion in memorandum of understanding (MoU) values and RM40 million in direct sales.

Agriculture and Food Security Minister Datuk Seri Mohamad Sabu said these are the key performance indicators (KPIs) set for MAHA 2024, which celebrates its 100th anniversary since its first organisation in 1923.

“Tracing the 100-year history of its organization shows the importance of this exhibition in the development of the country’s agricultural sector.

“MAHA plays a vital role in advancing agricultural technology, introducing innovations, and fostering cooperation among various parties in the agricultural industry, especially in ensuring national food security,” he said at the launch of MAHA 2024 themed “Harvesting Hope, Building the Future” here today.

Through MAHA 2024, Mohamad Sabu said his ministry aims to increase awareness and knowledge of modern agricultural technology among local farmers and entrepreneurs.

“Through this exhibition, visitors and stakeholders will be able to directly experience how innovations such as smart farming, big data utilisation, and automation can be applied in their daily operations,” he said.

He added that MAHA 2024 should be a platform to promote local agricultural products to the international market, with the number of exhibitors expected to exceed 2,000 companies.

“The organisation of MAHA 2024 should also focus on encouraging sustainable agricultural practices that can preserve the environment and ensure the sustainability of agricultural resources,” he said.

Meanwhile, Mohamad Sabu said MAHA 2024 will also emphasise the Internet of Things (IoT) in agriculture, fisheries, livestock, and plantations.

“MAHA 2024 will also implement several new approaches that are more interactive and in line with the interests of the current generation,” he said.

MAHA 2024 will take place at the Malaysia Agro Exposition Park Serdang (MAEPS) from September 11 to 22, targeting the attendance of three million visitors.

Previously, MAHA 2022 recorded over one million visitors with 33 Memorandums of Understanding (MoUs) and Memorandums of Agreement (MoAs) worth RM5.64 billion signed.

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