Matrade Taps Deloitte To Drive NIMP 2030 Forward

Matrade and Deloitte to jointly drive the New Industrial Master Plan 2030 (NIMP 2030) through a series of technology-led initiatives. This strategic collaboration aims to support MATRADE’s transformation initiatives by leveraging Deloitte’s global network and expertise while empowering local economies through specialised, customisable capability development programmes to elevate Malaysia’s economic standing by 2030.

Datuk Mohd Mustafa Abdul Aziz, CEO of MATRADE, emphasised “Digitalisation has been one of MATRADE’s key agendas, in line with NIMP 2030 and National Trade Blueprint (NTBp). The strategic collaboration with Deloitte will strengthen and develop trade promotion cooperation, by focusing on three (3) areas – co-creating specialised go-to-market programmes, enhancing capabilities for Malaysian exporters, and innovating data analytics along with generative AI applications.

MATRADE and Deloitte will be co-creating specialised programmes which aim to identify and nurture high-potential sectors, facilitate market access, and provide tailored support to businesses. This strategic partnership will merge MATRADE’s comprehensive understanding of international markets, and Deloitte’s global expertise in consulting, audit, tax, and advisory services, to create economic opportunities for Malaysian businesses, particularly small and medium-sized enterprises
(SMEs) and mid-tier companies (MTCs).

Recognising the critical importance of capability building, a training academy for comprehensive and specialised programmes will be established. This initiative will be tailored to meet the current and prospective needs of Malaysian exporters across
different industries, such as international market entry strategies, compliance with global tax and trade regulations, requirements of Global Value Chain (GVC), and effective export management practices. These programmes aim to equip participants with the tools and insights necessary to expertly navigate the complexities of international trade
in Malaysia.

Deloitte will jointly explore the potential of data, analytics, and GenAI to benefit both MATRADE and Malaysian exporters. This collaboration will involve MATRADE leveraging the GenAI engine developed by Deloitte AI & Innovation Centre of
Excellence (COE) based in Malaysia, industry’s best practices, to foster a culture of innovation, utilising advanced data analytics to generate actionable insights. By integrating GenAI, the partnership aims to enhance decision-making processes,
optimise trade strategies, and unlock new growth opportunities for Malaysian businesses.

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