Heineken Malaysia Welcomes New CEO

Heineken Malaysia will see the new Chief Executive Officer starting his role today with Roland Bala moving over to Indoensia.

Dutch national, Martin Rene Van Keulan comes to Malaysia from being the Managing Director of HEINEKEN Myanmar, where he led his team to drive an ambitious transformation agenda and successfully delivered strong performance despite extremely challenging times facing the Company.

From September 2018 to June 2020 he was the Managing Director of Grande Brasserie de Nouvelle-Caledonie, a producer and distributor of beers and non-alcoholic drinks in New Caledonia.Annd prior to that he was the General Manager of HEINEKEN Kirin Japan where the Company has achieved major improvements in performance. He was able to build a strong team and developed a full Trade Marketing team for both the on and off trade whilst enhancing sales and marketing capabilities.

Before that he was the Account Director for Modern Trade and Convenience at HEINEKEN Netherlands for five years. Joined HEINEKEN International in 2000 and held various Commercial positions before taking on the role as Global Account Manager for the HEINEKEN Global Duty Free and Travel Retail business where he spent four years.

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