Capri by Fraser, Johor Bahru is set to enhance its hospitality offering by teaming up with JWC Coffee, a local coffee brand, to create a unique coffee experience for its guests and the local community.
Magdalina Chung, General Manager of Capri by Fraser, Johor Bahru, expressed excitement about the collaboration. “We are thrilled to partner with JWC Coffee,” said Chung. “Their dedication to excellence and innovation in coffee aligns with our commitment to exceptional hospitality. This partnership will offer our guests a distinctive coffee experience, enriching their stay with us.”
JWC Coffee, known for importing beans directly from their countries of origin and their award-winning baristas, will bring its expertise and passion for coffee to Capri by Fraser. Nelson Lai, founder of JWC Coffee Group, sees the collaboration as a chance to showcase their dedication to quality. “We look forward to sharing our passion for coffee with Capri by Fraser’s guests and enhancing their overall experience at the hotel,” Lai stated.
This partnership reflects Capri by Fraser’s ethos of supporting local brands and celebrating cultural heritage. “JWC Coffee is deeply rooted in Johor Bahru, and we are excited to support local talent while highlighting the city’s rich cultural backdrop,” added Chung.
JWC Coffee, established in 2009, is renowned for its high-quality, ethically produced beans from top coffee-producing countries like Brazil and Colombia. The selected blend at Capri by Fraser features flavors reminiscent of caramel popcorn and milk chocolate.
Guests can anticipate more than just traditional coffee drinks. The collaboration will introduce exclusive events, including coffee tasting sessions, barista workshops, and special coffee-infused menus, adding a fresh dynamic to Johor Bahru’s vibrant café scene.
With stylish surroundings, a prime location, and gourmet coffee, the partnership between Capri by Fraser, Johor Bahru and JWC Coffee Group is set to redefine the local hospitality and coffee experience.
