AFFIN Group has unveiled its inaugural AFFIN Flexible Savings Plan (AFFIN FSP) campaign, inviting Malaysians to “Save Smart, Be A Millionaire.” Running from 8 August 2024 to 30 April 2025, the campaign offers customers the chance to enhance their savings while competing for a grand prize of RM1 million.
The AFFIN FSP campaign is designed to incentivise saving behaviour by directly linking the amount saved to the likelihood of winning. Participants can boost their chances of winning the grand prize by increasing their savings in an AFFIN Savings Account/-i (AFFIN SA/-i) under the AFFIN FSP. With over RM1.6 million in total prizes, the campaign will reward 217 lucky winners.
Key Features of the AFFIN FSP Campaign:
- Easy Participation: Customers can enter by opening and depositing into an AFFIN SA/-i under the AFFIN FSP.
- Exclusive Rewards: The campaign includes monthly and quarterly draws with cash rewards in addition to the grand prize.
- Earning Entries: Customers earn entries by maintaining or increasing their Monthly Average Balance (MAB) in their AFFIN SA/-i under the AFFIN FSP. Higher balances lead to more entries.
- VVIP Access: Choosing the AFFIN FSP VVIP provides access to exclusive pool prizes, offering added incentives for significant savings.
Datuk Wan Razly Abdullah, President & Group Chief Executive Officer of Affin Bank Berhad, commented, “The AFFIN FSP campaign reflects our dedication to fostering financial empowerment. By making saving engaging and accessible, we aim to support individuals and contribute to national financial well-being. This initiative aligns with our AFFIN Axelerate 2028 (AX28) Strategic Plan, focusing on unrivalled customer service, digital leadership, and responsible banking with impact.”
The launch of the AFFIN FSP campaign underscores AFFIN Group’s commitment to enhancing financial literacy and encouraging saving habits among Malaysians.
