Iskandar Investment Bhd (IIB) has officially launched EduCity Sports Complex (ESC) 2.0, positioning it as a premier sports and entertainment hub in Johor. The revamped facility is expected to attract over 100,000 visitors this year, generating an estimated RM1 billion in economic impact for Johor’s tourism sector while creating job opportunities and supporting local businesses.
ESC’s operations will now be managed by 36Five X, a specialist in experiential marketing and event management. IIB Chief Investment Officer, Haris Hardi Zakaria, said: “This collaboration is a strategic initiative by IIB to leverage expert knowledge in transforming ESC into a vibrant sports and entertainment hub, boosting community engagement and economic growth. With 36Five X’s established expertise and IIB’s focus on community-oriented development, ESC is poised to enhance the sports and entertainment scene while significantly supporting Johor’s tourism and local economy.”
36Five X Co-Founder and Director, Mizal Ghazali, added: “It’s an honour to spearhead the next chapter of ESC. We are committed to not only enhancing the facility’s offerings but also ensuring it plays a pivotal role in community and regional development.”
Among ESC 2.0’s key initiatives is the International Pickleball League (IPBL), scheduled from 12th April to 4th May 2025, positioning the complex as a top venue for competitive pickleball. Additionally, the D’Straits Duathlon, set for September 2025, will attract endurance athletes, reinforcing Iskandar Puteri as a sports tourism destination.
The launch also introduced the ESC Arena+ Programme, aimed at nurturing young talent through structured training in badminton, football, athletics, pickleball, and netball for children under 12. Conducted by certified coaches, the programme will include eight monthly badminton classes in partnership with the Johor Badminton Association to ensure wider sports accessibility.
Haris Hardi Zakaria reaffirmed IIB’s commitment to the development, stating: “The launch of ESC 2.0 is a testament to IIB’s commitment to developing a sustainable and inclusive metropolis. Our collaboration with 36Five X reflects our vision to create a world-class sports and entertainment hub that enhances the quality of life in Johor while driving economic progress.”
With a packed event calendar and strategic partnerships, ESC 2.0 is set to redefine sports and entertainment in Johor, offering extensive opportunities for athletes, businesses, and the local community.
