Martell is moving beyond cocktails and into fashion with a new limited-edition collaboration that brings streetwear brand Rotten Paradise into its wider “Make it with Martell” platform.
The result isn’t just a drinks campaign with merch on the side — it’s a full lifestyle crossover that places bar culture directly into what people wear.
The Rotten Paradise x Martell capsule takes its cues from after-dark drinking culture and the rituals around cocktail making. Instead of leaning on traditional branding, the collection translates bar-side details into wearable design.
Think bartender uniforms reworked for the street, graphic tees referencing service moments, and accessories that borrow from behind-the-scenes hospitality tools.
Pieces in the drop include graphic T-shirts, bartender-style shirts, caps and a patch-detail bag. The aesthetic sits firmly in the intersection of utilitarian workwear and modern streetwear, with a focus on muted tones and simple, functional cuts.
Rather than treating cocktails and fashion as separate ideas, the partnership links them through a shared theme of nightlife and service culture. The clothing reflects elements of mixology and bar work, turning those references into everyday streetwear pieces.
The result is a crossover that connects Martell’s drinks programme with Rotten Paradise’s streetwear approach, using bar culture as the link between what is served and what is worn.
