The Home that The Consumers Built

Au Foong Yee, Managing Director and Editor-in-Chief of EdgeProp.my, Thierry Legrand, CEO of Lafarge Malaysia and Dato' Khor Chap Jen, President & CEO of S P Setia Berhad initiated the launch gambit for MYHOME initiative this afternoon at Club 360, Setia EcoHill

Lafarge Malaysia, EdgeProp.my and S P Setia inked a Memorandum of Agreement (MoA) to launch the MYHOME initiative, enabling Malaysians to actively co-create their dream home. Being the first of its kind in the country, this initiative is supported by brands like Feruni, Lightcraft, Nippon and Panasonic.

Au Foong Yee, Managing Director and Editor-in-Chief of EdgeProp.my, Thierry Legrand, CEO of Lafarge Malaysia and Dato’ Khor Chap Jen, President & CEO of S P Setia Berhad initiated the launch gambit for MYHOME initiative this afternoon at Club 360, Setia EcoHill

Lafarge-EdgeProp MYHOME has been inspired by the EdgeProp-Lafarge Happiness in the City (HITC) Index 2017 which showed that homes are integral to Malaysians’ happiness with quality of life and affordable housing being key concerns for the urbanites. It comprises three segments: survey, design and build.

Malaysians can share their thoughts on what they consider to be their ideal home by answering 28 simple questions at www.edgeprop.my/myhome (survey active until 31 March 2018).

The survey answers will be aggregated and analysed so that the functions and features of Malaysia’s ideal home will be incorporated into the design of homes that will be constructed by S P Setia.

Thierry Legrand, CEO Of Lafarge Malaysia said: “We aspire to help build better through this initiative to co-create the ideal home with the people. Our home is the single biggest financial investment in our lifetime for the majority of us. With the consumers’ input, we can shape the landscape of the future where homes are well built connected, accessible and affordable.”

Dato’ Ngei Chee Chau, Managing Director of Feruni; Sua Kim Seng, Managing Director of Lightcraft; Au Foong Yee, Managing Director & Editor-In-Chief of EdgeProp.my; Thierry Legrand, CEO of Lafarge Malaysia; Dato’ Khor Chap Jen, President & CEO of S P Setia Berhad; Datin Wong Meng Lee, Head of Project Marketing of Nippon Paint Malaysia and Tan Chee Hon, General Manager, Strategic B2B Development of Panasonic – representatives from the leading brands in their respective industries giving the thumbs up for the launch of MYHOME initiative.

Au Foong Yee, Managing Director and Editor-in-Chief of EdgeProp.my said Lafarge-EdgeProp MYHOME is a game changing proposition for the home ownership landscape in Malaysia “For the first time ever, Malaysians get to co-create their ideal home. This home will be a reality as it will be built and put on the market for sale.”

“While some developers poll the preference of their customers, the Lafarge-EdgeProp MYHOME initiative goes beyond that. The questions asked in this survey have been carefully crafted to draw out from the respondents their needs and wants in an ideal home; not house. Elements such as pricing, security and ambience, for example, are among the areas examined,” she continued.

LEAVE A REPLY

Please enter your comment!
Please enter your name here