A crisis triggers brand owners to reorient their marketing efforts, and usually, Advertising and Promotion (A&P) budgets are the first to be slashed. However,...
Lisa Hezila, Country Head of Renoir Consulting, Malaysia, and former Group Managing Director of Young & Rubicam Group/VMLY&R, shares her insights with Business Today on how brands can influence...
In Malaysia, digital payments are becoming the payment method of choice whereby 70 percent of consumers prefer merchants accepting digital payments compared to those...
BY PROFESSOR AMITAVA CHATTOPADHYAY
As companies test a new product, they often learn that it can deliver unexpected benefits. This very famously happened in the...
