CATEGORY

Marketing

You Don’t Own Your Brand

Lisa Hezila, Country Head of Renoir Consulting, Malaysia, and former Group  Managing Director of Young & Rubicam Group/VMLY&R, shares her insights with Business Today on how brands can influence...

70 Percent of Malaysian Consumers Prefer Digital Payments

In Malaysia, digital payments  are becoming the payment method of choice whereby 70 percent of consumers prefer merchants accepting digital payments compared to those...

Framing A Surprise Benefit May Stoke Consumers’ Desire

BY PROFESSOR AMITAVA CHATTOPADHYAY As companies test a new product, they often learn that it can deliver unexpected benefits. This very famously happened in the...