Fitbit unveils Fitbit Versa smartwatch

Fitbit unveils Fitbit Versa, a modern, intuitive smartwatch at an approachable price in Malaysia. Fitbit Versa will be available at major retailers across Malaysia. Fitbit’s lightest smartwatch offers a comfortable design and a new dashboard that simplifies how you access your health and fitness data. With advanced health and fitness features like 24/7 heart rate tracking, onscreen workouts, and automatic sleep stages tracking, it can do it all with 4 days battery life.

Fitbit also announces new female health tracking to help women track their menstrual cycle, view holistic health data in one place, and better understand connections to their overall health. Female health tracking will be available on-device for Fitbit Versa and Fitbit Ionic users, and to all Fitbit app users starting in May 2018.

James Park, co-founder and CEO of Fitbit says, “As the wearables category continues to grow, Fitbit Versa fills a critical need in the market by delivering a beautifully designed, full-featured smartwatch that is easy to use at a very competitive price. Versa brings consumers the advanced health and fitness features Fitbit is known for, along with broad compatibility across mobile platforms and 4+ days battery life to provide users with a better picture of their overall health, making it stand out from any smartwatch available today.”

Versa is compatible across Android, iOS and Windows devices. Versa’s new software features are part of the latest Fitbit OS update, the operating system for Fitbit smartwatches. This software update will also be available for Ionic users. Pricing and availability Fitbit Versa will be available in stores beginning Q2, 2018. Fitbit Versa will be available for RM 990 in black with a black aluminium case, gray with a silver aluminium case, or peach with a rose gold aluminium case. Fitbit Versa Special Edition will retail for RM 1,120 and accessories ranging from RM 130 to RM 420.

With the introduction of Versa, Fitbit expands its smartwatch offerings, providing consumers with greater choice across its product lineup of trackers and watches, and positioning the company to capture greater share of the overall wearables category.


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