BMW Group Malaysia unveils the BMW Concept X7 iPerformance, a new icon that exemplifies the brand’s new definition of visionary mobility and progressive luxury, for the first time in South East Asia.
Harald Hoelzl, Managing Director and CEO of BMW Group Malaysia says, “Luxury has a whole new meaning. At BMW, we understand this as the ability to have time for you, for other people, and for other things. Luxury is the ability to define an experience. This new luxury was first unveiled at the BMW Luxury Excellence Pavilion through the BMW Concept 8 Series early this year. Now, we are proud to once again share this vision of progressive luxury through the BMW Concept X7 iPerformance.”
The BMW Concept X7 iPerformance is welcomed by the success of BMW Group Malaysia in the first half of 2018. With a delivery of over 6,400 vehicles to new BMW, MINI and BMW Motorrad owners, it recorded an impressive 11% of growth compared to the same period last year. BMW charted an 11% increase having delivered over 5,300 cars to new BMW owners in the first half of 2018 compared to the first half of last year. Likewise, MINI grew significantly by 18% with a delivery of over 550 MINIs. BMW Motorrad also enjoyed a rise of 8% with over 540 new owners.
The success in Malaysia echoes that of the BMW Group worldwide which saw a 35th consecutive quarter of sales growth with its best-ever first-half-year sales with a total of 1,242,507 BMW, MINI and Rolls-Royce vehicles delivered to customers. Additionally, year-to-date deliveries of electrified BMW and MINI vehicles totalled 60,660, confirming the BMW Group’s position as a leading global provider of premium electrified mobility.
Locally, BMW Group Malaysia’s portfolio of Plug-In Hybrid deliveries in Malaysia now accounts for more than half of the total vehicle deliveries at 56% with over 3,200 new owners. It is well on its way to shaping mobility of the future here in Malaysia, from the executive segment right up to the luxury segment with the BMW 7 Series.
“The progressive take on luxury is closely linked to the number 7 in the BMW model scheme. The BMW 7 Series luxury saloon has served as a paragon of exclusive driving pleasure for over 40 years now. Game-changing innovations, benchmarking comfort and contemporary design and dynamics mark out its progressive character in the current family of luxury BMWs. Taking it a level higher is the BMW Concept X7 iPerformance which introduces the BMW Sports Activity Vehicle DNA into the luxury segment,” Harald adds.
The Concept Vehicle is a demonstration of the BMW Group’s new take on the luxury segment which encapsulates the brand’s modern understanding of visionary mobility and progressive luxury. It is not merely a look ahead to the future production model, but is also a case study in modernity, luxury and presence which will set a new benchmark in the luxury segment.
The prominent feature on the front-end is the striking vertical kidney grille, the unmistakable BMW signature. The upper sections of the slim, elongated twin headlights with BMW laser light link to the large kidney grille. The exclusive exterior colour shade Manhattan metallic immerses the car’s surfaces and forms in a dark olive-bronze that highlights the confident styling of the flanks with sophisticated flair.
The BMW Concept X7 iPerformance will be showcased exclusively at Bangsar Shopping Centre from Wednesday, 18th July 2018 to Sunday, 22nd July 2018 during the BMW X Range Roadshow.