DISCOVER MITEC UP-CLOSE AND PERSONAL

The Malaysia International Trade & Exhibition Centre (MITEC) is taking event engagement to the next level with the unveiling of fully immersive Virtual Reality (VR) experiences and being the first trade and exhibition centre in Malaysia embracing the technology.

The VR-based app will bring a glimpse of exciting virtual reality and 360-degree experiences to life showcasing MITEC’s venue and halls, presented through a special headset device utilising the latest standalone VR, Oculus Go with improved visual clarity, comfort, quality audio and a built-in software. Being the first to Malaysian market, the Oculus Go rises above the various competitors in the mobile VR category because for the first time, it allows both Android and iOS users run VR content as it does not need to be paired with either a mobile phone or tethered to a PC.

The VR headset not only allows the entire 45,000 sqm Venue to be explored virtually but also provide users with an interactive navigation to get a feel for nearby attractions and amenities. Meeting planners can expand the immersive experience to also discover Kuala Lumpur city using the user-centric friendly menu-driven interface.

Gunther Beissel, Chief Executive Officer, MITEC says, “We are committed to enhancing and delivering amazing innovative client experiences and the VR further demonstrates our monumental stride to drive technology initiatives as the leading exhibition venue in Southeast Asia. When it comes to planning events, organisers can view virtual experiences of exhibition halls and the venue’s capacity to get a life-like idea of their event at MITEC will be like.”

The VR experience is developed by a homegrown agency Flytone Agency Sdn Bhd, a member of the Malaysia Digital Association (MDA).

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